Role Overview

We are looking for an Influencer Marketing Manager to lead and scale our creator marketing initiatives. The role will own influencer strategy, creator partnerships, campaign execution, budgets, with a strong focus on driving brand visibility, engagement, and business outcomes.

Key Responsibilities

- Own end-to-end influencer marketing strategy and execution across Instagram, YouTube, and other relevant platforms.
- Build and manage a strong network of influencers and content creators across relevant categories.
- Identify, evaluate, and onboard creators based on audience quality, engagement, content quality, brand fit, and commercial viability.
- Lead creator outreach, negotiations, commercials, contracts, and long-term relationship management.
- Plan and manage influencer marketing budgets, ensuring effective allocation and maximum ROI.
- Own PR and gifting campaigns, including product selection, dispatch coordination, tracking, and follow-ups.
- Develop campaign briefs and ensure influencers deliver content as per brand guidelines, timelines, and quality expectations.
- Analyse influencer performance and identify high-performing creators for repeat/long-term collaborations.
- Maintain influencer databases, campaign trackers, budgets, and performance reports.
- Work closely with Brand, Creative, PR, Social Media, and E-commerce teams to align influencer campaigns with overall business objectives.




- Stay updated on emerging creators, social media trends, content formats, and influencer marketing best practices.
- Build scalable influencer programs that can support both brand-building and performance-led marketing objectives.

Requirements

- 47 years of experience in Influencer Marketing / Creator Marketing.
- Proven experience in independently managing influencer campaigns and budgets.
- Strong understanding of the influencer ecosystem across Instagram, YouTube, and emerging platforms.
- Solid negotiation, communication, relationship management, and campaign execution skills.
- Experience managing influencer budgets and evaluating campaign ROI.
- Strong analytical and problem-solving ability with an understanding of digital marketing metrics.
- Ability to identify creators who are relevant to the brand rather than relying only on follower count.
- Experience in D2C, fashion, lifestyle, beauty, retail, or consumer brands will be preferred.
- Strong ownership, attention to detail, and ability to manage multiple campaigns simultaneously.

Key Success Metrics

- Influencer campaign ROI and cost efficiency
- Reach, engagement, and content performance
- Creator acquisition and retention
- Conversion/revenue contribution from influencer campaigns
- Campaign execution within budget and timelines
- Growth of the brand's creator/influencer network

📌 Influencer Marketing Manager (Noida)
🏢 High Street Essentials
📍 Noida