Role & responsibilities

Key Responsibilities

- Develop and own the annual brand, communication and marketing plan, aligned with product launches, trends and festive calendars.
- Own masterbrand positioning, identity, tone, messaging and brand guidelines across all consumer touchpoints.
- Lead integrated campaigns across TV, print, digital, social, retail, events and BTL.
- Manage creative, media and production agencies and the end-to-end marketing calendar.
- Drive digital, social, influencer, performance and e-commerce marketing in coordination with internal and external teams.
- Partner with Sales and Trade Marketing to drive brand pull and sell-through across General Trade, Modern Trade and E-commerce.
- Lead brand-building initiatives across North, West and East India.
- Plan and execute brand activations, launch events and consumer engagement programmes.
- Track campaign ROI, brand health, consumer insights and category trends,



providing actionable recommendations.
- Collaborate with Product, Sales, Content, PR, Design and other stakeholders on consumer-led opportunities.

Preferred candidate profile

- 7-11 years of experience in brand management/marketing, with strong consumer brand-building experience.
- Experience in FMCG, footwear, apparel, lifestyle, consumer durables or D2C.
- Proven end-to-end ownership of national/multi-region brand campaigns.
- Solid knowledge of ATL, digital, performance, social and retail/BTL marketing.
- Experience managing agencies/media partners and working with Sales & Product teams.
- Data-driven approach with strong consumer research, brand-health, Excel and PowerPoint skills.
- MBA / PGDM / Post-Graduate in Marketing from a reputed institute.

📌 Brand Manager (Coimbatore)
🏢 Walkaroo International
📍 Coimbatore