Job DescriptionSales Engineer – Compressors & Capital Equipment

Department: Sales & Business Development

Designation: Sales Engineer / Senior Sales Engineer

Industry: Industrial Equipment / Compressed Air / Capital Equipment

Location: Chandigarh, Baddi, Yamuna Nagar , Ambala , Dehradun

Experience: 2–3 years

Employment Type: Full Time

Reporting To: Sales Manager / Business Head

About the Role:

We are looking for a technically oriented and result-driven Sales Engineer to develop and grow sales of industrial compressors, compressed-air systems, pneumatic equipment and other capital equipment.

The candidate will be responsible for identifying new business opportunities, understanding customer technical requirements, conducting site visits, preparing techno-commercial proposals, coordinating with the technical/service team and closing orders.

The role requires a combination of technical understanding, consultative selling, customer relationship management and commercial negotiation skills.

Key Responsibilities

1. New Business Development

- Identify and develop new customers across industrial segments.
- Generate leads through direct visits, references, exhibitions, digital enquiries and market mapping.
- Develop relationships with plant heads, maintenance managers, purchase teams, project teams and business owners.
- Identify upcoming plant expansions, capacity additions, current projects and equipment replacement requirements.
- Develop territory-wise customer and prospect databases.

2. Technical Sales

- Understand customer applications and recommend appropriate equipment.
- Conduct customer visits and technical discussions to understand requirements.
- Evaluate compressed-air requirements including:
-

- Air flow / CFM
- Operating pressure
- Duty cycle
- Air quality
- Energy consumption
- Existing compressor capacity
- Receiver capacity
- Dryer and filtration requirements
- Recommend suitable compressor technologies such as fixed-speed, variable-speed/VSD and other appropriate configurations.
- Understand and propose associated equipment such as air dryers, filters, air receivers, piping and energy-monitoring solutions.
- Coordinate with technical teams for application engineering and solution design.

3. Sales & Commercial Activities

- Prepare techno-commercial quotations and proposals.
- Conduct product presentations and technical demonstrations.
- Prepare comparison statements, ROI/TCO calculations and energy-saving proposals.
- Negotiate commercial terms within approved company guidelines.
- Follow up on quotations and convert enquiries into orders.
- Achieve monthly, quarterly and annual sales targets.
- Maintain healthy sales pipeline and forecast future business.

4. Customer & Key Account Management





- Develop long-term relationships with existing customers.
- Identify opportunities for replacement, expansion and cross-selling.
- Maintain regular contact with key industrial accounts.
- Understand customer satisfaction, service issues and future requirements.
- Coordinate with service teams for breakdowns, AMC, preventive maintenance and technical support wherever required.

5. Site Visits & Technical Surveys

- Conduct plant/site visits for equipment selection and replacement opportunities.
- Collect technical data from existing installations.
- Conduct compressor room surveys where required.
- Identify opportunities for:
-

- Compressor replacement
- Capacity enhancement
- Energy saving
- Air leakage reduction
- Dryer/filtration upgrades
- Air system optimization
- Coordinate with technical teams for Air Audit, Energy Audit, Vibration Analysis and Thermography services where applicable.

6. Sales Documentation & CRM

- Maintain accurate customer and opportunity information in CRM.
- Update enquiry status, quotation status, expected closure date and next action.
- Prepare daily/weekly sales reports.
- Maintain opportunity pipeline and sales forecast.
- Ensure all customer interactions and follow-ups are properly documented.

Target Customer Segments:

The candidate will primarily work with industrial customers such as:

- Automotive & Auto Components
- Engineering & Manufacturing
- Pharmaceutical
- Food & Beverage
- Textile
- Packaging
- Chemical
- Electronics
- Steel & Metal
- Plastic & Injection Moulding
- Foundries
- Industrial Assembly
- OEMs
- Infrastructure & Project Industries

Required Technical KnowledgeThe candidate should have a basic-to-good understanding of:

- Industrial compressors
- Reciprocating and screw compressors
- Fixed-speed and VSD compressors
- Air dryers
- Air receivers
- Line filters
- Compressed-air piping
- Pneumatic applications
- CFM / FAD / pressure calculations
- Basic electrical concepts
- Energy efficiency and lifecycle cost
- Industrial equipment selection

Knowledge of compressed-air systems, pneumatic tools, industrial machinery, pumps, motors, HVAC, generators or other capital equipment will be an advantage.

- Required SkillsStrong B2B sales capability
- Technical aptitude
- Good communication and presentation skills
- Customer relationship management
- Negotiation skills




- Lead generation and prospecting
- Solution selling
- Commercial understanding
- Ability to conduct technical discussions with plant personnel
- Ability to prepare techno-commercial proposals
- Good follow-up discipline
- CRM knowledge
- MS Excel and PowerPoint

Key Performance Indicators (KPIs)Performance will be measured through:

- New customer acquisition
- Monthly/quarterly sales achievement
- Gross margin achievement
- New enquiries generated
- Qualified opportunities created
- Quotation-to-order conversion
- Order booking
- Sales pipeline value
- Collection/payment coordination
- Customer retention
- Cross-selling and repeat business
- Number of customer visits
- CRM discipline and reporting

QualificationPreferred:

- Diploma / B.E. / B.Tech in Mechanical, Electrical, Mechatronics or related engineering discipline.

Candidates with a technical diploma and strong industrial sales experience may also be considered.

Experience

Preferred: 2–6 years of experience in B2B industrial sales ( Preferably Compressors)

Experience in any of the following industries will be preferred:

- Compressors
- Pneumatic equipment
- Industrial machinery
- Capital equipment
- Pumps
- Industrial automation
- Machine tools
- HVAC
- Industrial electrical equipment
- Engineering products

Candidate ProfileThe ideal candidate should be:

- Target-oriented
- Technically curious
- Comfortable with industrial plant visits
- Strong in customer communication
- Capable of developing business independently
- Comfortable interacting with senior plant and purchase personnel
- Willing to travel extensively within the assigned territory
- Good at follow-ups and negotiations
- Able to convert technical requirements into commercial opportunities

Territory & TravelThe candidate should be willing to travel extensively within the assigned territory for:

- Customer meetings
- Plant visits
- Technical surveys
- New business development
- Product demonstrations
- Order negotiations
- Existing customer management

Travel Requirement: Approximately 30–60%, depending on territory.

CompensationCTC: ₹240000 – 480000 LPA

Additional incentive/commission structure may be provided based on achievement of sales and profitability targets.

Career GrowthThe position provides an opportunity to progress into:

Sales Engineer → Senior Sales Engineer → Sales Manager

ImportantThe candidate will be expected to operate as a solution-oriented industrial sales professional rather than a conventional product salesperson. The focus should be on understanding the customer's application, identifying the business problem, proposing the right technical solution and demonstrating the commercial value of the solution.

📌 Sales Engineer (Baddi)
🏢 Infinity Airtech Solutionz
📍 Baddi