The Sales Officer is responsible for driving sales growth, developing the market, managing distributors and retailers, and ensuring effective product availability within the assigned territory. The role requires regular market visits, strong relationship management, achievement of sales targets, and effective execution of company sales strategies.

Key Responsibilities

1. Sales & Target Achievement

- Achieve monthly, quarterly, and annual sales targets within the assigned territory.
- Develop and execute effective territory-wise sales plans.
- Increase sales volume, distribution, and market coverage.
- Identify new business opportunities and potential customers.

2. Market Development

- Conduct regular market visits and identify new retailers, distributors, institutions, and other business opportunities.
- Expand product availability across assigned areas.
- Monitor market trends, customer preferences, competitor activities, and pricing.
- Develop new outlets and strengthen existing market coverage.

3. Distributor & Retailer Management

- Maintain strong qualified relationships with distributors, dealers, retailers, and key customers.
- Ensure regular product ordering and timely replenishment.
- Monitor distributor stock levels and product movement.
- Support distributors and retailers in improving sales and product visibility.

4. Ice Cream Sales & Distribution

- Ensure proper availability of ice cream products, including cups, cones, family packs, tubs,



and other company products.
- Monitor freezer placement, utilization, cleanliness, and product display at retail outlets.
- Ensure proper product rotation and minimize expiry, damage, and stock losses.
- Coordinate with distribution teams to ensure timely delivery and availability of products.

5. Customer Relationship Management

- Build and maintain long-term relationships with retailers and customers.
- Handle customer queries, complaints, and service issues professionally.
- Collect market feedback and communicate relevant information to the sales management team.

6. Market Intelligence

- Monitor competitor products, pricing, promotions, schemes, and market activities.
- Identify emerging market opportunities and challenges.
- Provide regular feedback regarding customer preferences and market conditions.

7. Sales Reporting

- Maintain accurate daily sales and market visit reports.
- Submit regular reports on sales performance, outlet coverage, collections, stock, and market activities.
- Track achievement against assigned targets and take corrective action where required.

8. Collection & Payment Follow-up

- Follow up with customers and distributors regarding outstanding payments as per company policies.
- Support timely collection and maintain healthy receivables within the assigned territory

Pay: ₹15,000.00 - ₹21,000.00 per month

Work Location: In person

📌 Sr. Sales Officer (Kannur)
🏢 LAZZA ICE CREAMS
📍 Kannur