Social Media Manager – Complete Roles &

Responsibilities 1.

Social Media

Strategy • Develop monthly content strategies aligned with business goals.

- Research industry trends, competitors, and audience behavior.
- Plan campaigns for product launches, sales, and brand awareness. 2.

Content

Planning &

- Management • Create monthly content calendars.
- Plan reels, posts, stories, carousels, and lives.
- Ensure content matches the brand's tone and identity.
- Coordinate timely posting across platforms. 3.

Content

Creation, Photography &

- Videography • Shoot high-quality reels for Instagram and other platforms.
- Click product, lifestyle, and behind-the-scenes photographs.
- Direct and capture content during shoots.
- Ensure visuals align with the brand aesthetic.
- Coordinate with photographers/videographers when required. 4.

Creative

Direction • Ideate content concepts and hooks.

- Review and approve edits before publishing. 5.

Influencer

Marketing • Identify creators, manage outreach, negotiations, barter/paid collaborations and ROI tracking. 6.

Community

Management • Respond to comments and DMs, engage followers and partner brands professionally.



7.

Social Media

Growth • Increase followers organically, improve engagement, create shareable content and optimize posting times.

- Analytics &
- Reporting • Track Reach, Impressions, Engagement Rate, Follower Growth, Website Clicks, Saves, Shares and Reel Views.
- Prepare weekly/monthly reports and recommend improvements.
- Trend &
- Market Research • Stay updated with platform trends, competitor activity and emerging content opportunities. 10.

Campaign

Execution • Execute giveaways, festive campaigns, launches and coordinate with marketing teams. 11.

Brand

Reputation • Maintain consistent branding, brand voice and monitor customer sentiment.

Skills Required • Copywriting & storytelling • Photography & mobile videography • Reel shooting and editing basics • Solid visual aesthetic & content ideation • Canva/Adobe knowledge• Instagram, Facebook, Pinterest &

- YouTube knowledge • Influencer management • Communication & negotiation • Time management • Data analysis

📌 Social Media Manager (Surat)
🏢 Sarthi Solutions
📍 Surat