Company: Nurotech Solutions

Experience: 2–5 Years

Job Type: Full time

Location: Vadodara, Gujarat / Hybrid

Department: Digital Marketing

About the Role

Nurotech Solutions is looking for a creative and performance-oriented Social Media Manager to manage social media presence for Nurotech and its clients.

The ideal candidate should be able to develop social media strategies, create engaging content, manage multiple social platforms, coordinate with designers and content teams, analyze performance, and contribute to brand awareness and lead generation.

Key ResponsibilitiesSocial Media Strategy

- Develop and execute social media strategies based on business objectives.
- Create monthly social media calendars for Nurotech and clients.
- Identify relevant industry trends, topics, hashtags, and content opportunities.
- Develop strategies for brand awareness, engagement, and lead generation.
- Understand different audiences and adapt content accordingly.

Social Media Management

Manage and grow social media profiles across platforms such as:

- LinkedIn
- Instagram
- Facebook
- X (Twitter)
- YouTube
- Other relevant platforms based on client requirements

Responsibilities include:
- Content planning and publishing.
- Scheduling posts.
- Managing captions, hashtags, mentions, and community interactions.
- Monitoring comments and messages.
- Maintaining consistent brand voice and visual identity.
- Coordinating with designers for creatives, carousels, reels, and videos.

Content Development
- Develop content ideas for social media posts.
- Write engaging captions and social media copy.




- Create content concepts for:
- Educational posts
- Industry insights
- Company updates
- Product/service promotions
- Case studies
- Customer success stories
- Reels/videos
- Infographics
- Polls and interactive content
- Repurpose blogs, website content, and marketing material into social media content.

LinkedIn Marketing For B2B clients, particularly important for Nurotech's marketing campaigns:
- Develop LinkedIn content strategies.
- Create thought-leadership content.
- Research target industries and decision-makers.
- Support personal branding of founders and senior executives.
- Identify relevant prospects and engagement opportunities.
- Monitor competitor activity.
- Support LinkedIn lead-generation campaigns.

Paid Social Media
- Plan and coordinate Meta/LinkedIn advertising campaigns.
- Define target audiences and campaign objectives.
- Coordinate with performance marketing team for campaign execution.
- Monitor campaign performance.
- Analyze CTR, CPC, engagement, leads, and conversions.
- Suggest optimization opportunities.

Analytics & Reporting
- Monitor social media performance regularly.
- Prepare monthly social media reports.
- Track:
- Reach
- Impressions
- Engagement




- Followers
- Engagement rate
- Website traffic
- Leads
- Campaign performance
- Identify high-performing and low-performing content.
- Provide recommendations for improving future performance.

Client Management
- Communicate with clients regarding social media requirements.
- Understand client objectives, target audience, and brand positioning.
- Present monthly content calendars for approval.
- Coordinate revisions and approvals.
- Participate in client meetings when required.
- Manage multiple client accounts and timelines.

Required Skills
- 2–5 years of experience in social media management/digital marketing.
- Strong knowledge of LinkedIn, Instagram, Facebook, and YouTube.
- Excellent content writing and communication skills.
- Strong understanding of B2B and B2C social media marketing.
- Ability to create effective content strategies.
- Knowledge of social media analytics and reporting.
- Understanding of hashtags, trends, engagement, and platform algorithms.
- Good project and time-management skills.
- Ability to manage multiple accounts simultaneously.

Tools & Platforms

Experience with some of the following is preferred:

- Meta Business Suite
- LinkedIn
- Canva
- Google Analytics
- Google Search Console
- Meta Ads Manager
- LinkedIn Campaign Manager
- Buffer / Hootsuite / Zoho Social
- CapCut or other basic video-editing tools
- AI content and productivity tools

Education

MBA in marketing or BE IT

Pay: From ₹10,000.00 per month

Work Location: Remote

📌 Social Media Manager (India)
🏢 Nurotech Solutions
📍 India