Company Description

Chai Nagri is a rapid-growing F&B; and retail brand dedicated to making Indian chai a globally loved beverage, blending traditional flavors with a contemporary café experience. Founded in 2017 by two IT engineers-turned-entrepreneurs, the brand has grown from a university corridor concept to a network of 30+ outlets across multiple Indian states. Chai Nagri offers freshly brewed, diverse variants of authentic Indian chai and a range of comfort foods that appeal to a wide audience.

The company is expanding into retail with ready-to-brew chai boxes, premium tea gifting under Chai Nagri Creations, and franchise opportunities for partners. With an active presence on social media, Chai Nagri invites people to be part of a dynamic journey where every sip reflects its vibrant culture.

Responsibility

Campaign Planning & Execution

- Plan, execute, and manage online and offline marketing campaigns from concept to completion, ensuring timelines and campaign objectives are met. Digital Marketing
- Strong understanding of Meta Ads, SEO, social media growth, audience targeting, and overall digital campaign performance. Data & Analytics
- Monitor campaign performance, engagement, reach, leads,



and ROI, and use insights to improve future strategies. Branding & Content Strategy
- Develop content ideas, campaign concepts, brand messaging, positioning, and creative direction across social media platforms. Team & Communication
- Coordinate with designers, video editors, content creators, vendors, outlets, and internal teams to ensure smooth execution and brand consistency. Social Media Management
- Manage day-to-day content across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms while maintaining a consistent brand presence. Content Calendar & Trend Planning
- Build monthly content calendars, identify relevant trends, and plan reels, statics, stories, and campaign content accordingly. Community & Audience Engagement
- Monitor comments, messages, and audience interactions while working to improve engagement and strengthen the brand community. Performance Reporting & Strategy Improvement
- Prepare regular social media reports, track platform-wise growth, and recommend improvements based on performance insights.

📌 Social Media Manager (Kharar)
🏢 CHAI NAGRI
📍 Kharar