Job Summary

We are looking for a creative and Instagram-savvy Social Media Executive who is highly skilled in Instagram account handling, Reels creation, content planning, and audience engagement. The ideal candidate should have a solid understanding of Instagram trends and be confident in creating engaging, visually appealing content that increases brand reach and engagement.

Role & responsibilities

Instagram Account Management

- Manage and handle the company's Instagram account on a daily basis.
- Plan and maintain the Instagram content calendar.
- Create, schedule, and publish posts, Stories, Reels, and other Instagram content.
- Monitor account performance, engagement, followers, and reach.
- Respond to comments, DMs, and customer queries professionally.

Instagram Reels & Content Creation

- Create high-quality and engaging Instagram Reels.
- Ideate and execute creative Reel concepts based on current trends.
- Shoot and edit short-form videos for Instagram.
- Create product/service-focused videos, promotional content, behind-the-scenes content, and trend-based Reels.
- Use trending audio, formats, hashtags, and Instagram features effectively.
- Develop content that matches the brand's tone and visual identity.





Content Planning & Strategy

- Research Instagram trends, competitors, and relevant content ideas.
- Develop creative content ideas to improve reach and engagement.
- Plan weekly/monthly content calendars.
- Collaborate with the design, marketing, and sales teams for content requirements.
- Stay updated with Instagram algorithm changes, new features, and trending formats.

Performance & Growth

- Track Instagram insights and content performance.
- Prepare basic reports on reach, engagement, views, followers, and Reel performance.
- Identify high-performing content and develop similar content strategies.
- Suggest new ideas to increase organic reach, engagement, and followers.

Preferred candidate profile

- 13 years of experience in social media/Instagram management.
- Candidates with experience as an Instagram Content Creator, Social Media Executive, Reels Creator, or Influencer Content Creator are preferred.
- Must be highly active on Instagram and have a strong understanding of current trends.
- Portfolio or previous Instagram work/Reels is preferred.

📌 Social Media Executive (New Delhi)
🏢 Proficient Amritsar
📍 New Delhi