Senior Social Media Marketing Executive – Remote

Work Mode: Remote / Work from Home

Experience: 3–4 years

Job Type: Full-time

Job Summary

We are looking for an experienced and creative Senior Social Media Marketing Executive to take ownership of our company's social media marketing activities and digital presence.

The ideal candidate should have 3–4 years of hands-on experience in Social Media Marketing / Digital Marketing, with strong knowledge of content planning, social media management, campaign execution, audience engagement, lead generation, and performance analysis.

The candidate should be comfortable creating content and communicating with different types of audiences, including international customers and business audiences. Strong English communication, listening skills, and the ability to understand different accents and communication styles are important for this role.

As this is a remote position, the candidate should be self-driven, organized, responsive, and capable of independently managing responsibilities, deadlines, coordination, and reporting.

Key Responsibilities Social Media Management

- Manage the company's social media platforms, including Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Plan and maintain weekly and monthly social media content calendars.
- Develop and execute social media activities in line with business objectives.
- Manage regular posting, publishing, scheduling, and content updates.
- Monitor comments, messages, mentions, and audience engagement.
- Maintain consistency in brand communication, tone, messaging, and visual identity.

Content Planning & Creation
- Develop creative and commercially relevant ideas for posts, reels, stories, videos, campaigns, and other social media formats.
- Research current social media trends, audience interests, competitor activities, and emerging content formats.
- Prepare or coordinate captions, copy, hashtags, and other social media content.
- Coordinate with graphic designers, content writers, video editors, photographers, and other creative resources.
- Review content before publishing to ensure quality, accuracy, relevance, and brand consistency.

Campaigns & Lead Generation
- Plan and execute social media campaigns and promotional activities.




- Support organic and paid social media campaigns as required.
- Coordinate campaign creatives, messaging, timelines, and deliverables.
- Work closely with the Marketing and Sales teams to support lead generation and business development.
- Monitor campaign performance and recommend improvements.
- Understand the difference between content created for awareness, engagement, lead generation, and conversion.

Audience & Communication
- Develop content appropriate for different customer profiles, markets, and audiences.
- Understand audience behaviour, communication preferences, and cultural differences when creating marketing content.
- Be comfortable communicating with international customers and business audiences.
- Have strong English listening and communication skills and be able to understand different English accents clearly.
- Adapt communication style and content according to the target audience and business requirement.
- Ensure social media communication remains professional, clear, relevant, and commercially appropriate.

Remote Coordination & Ownership
- Coordinate effectively with internal teams through email, WhatsApp, Google Meet, and other digital tools.
- Follow up with relevant team members to ensure content and campaign activities are completed on time.
- Coordinate with external agencies, freelancers, influencers, or other vendors when required.
- Take complete ownership of assigned activities and deadlines.
- Maintain timely communication and provide regular progress updates.
- Work independently without requiring constant supervision.
- Manage priorities and deliverables effectively in a remote working environment.

Requirements
- Bachelor's degree in Marketing, Digital Marketing, Communications, or any relevant discipline.
- 3–4 years of relevant hands-on experience in Social Media Marketing / Digital Marketing.




- Proven experience managing professional/business social media accounts.
- Strong knowledge of Instagram, Facebook, LinkedIn, YouTube, and other social media platforms.
- Experience in lead generation through digital/social media channels is preferred.
- Strong English communication and content-writing skills.
- Valuable listening and comprehension skills, including the ability to understand different English accents.
- Comfortable communicating with international customers and business audiences.
- Experience coordinating with designers, content creators, agencies, or freelancers.
- Knowledge of Canva, Meta Business Suite, and social media analytics/scheduling tools is preferred.

Key Skills
- Social Media Marketing
- Social Media Management
- Digital Marketing
- Instagram Marketing
- Facebook Marketing
- Reels & Short-form Content
- Social Media Campaigns
- Brand Communication
- Meta Business Suite
- International Customer Communication

What We Are Looking For

We are looking for a candidate who can independently handle social media marketing activities and contribute ideas rather than simply follow instructions.

The right candidate should be able to:

- Understand the business and its target audience.
- Convert business requirements into relevant social media content.
- Identify trends and turn them into practical content ideas.
- Communicate confidently in English.
- Understand different English accents and communication styles.
- Create content suitable for different audiences and markets.
- Coordinate effectively with internal and external teams remotely.
- Monitor performance and make improvements based on data.
- Take ownership of timelines, content quality, campaigns, and reporting.
- Think commercially and understand how social media can support business growth.
- Maintain discipline, responsiveness, and accountability while working remotely.

Work Mode: Fully Remote / Work From Home

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits

- Health insurance
- Provident Fund
- Work from home

Education:
- Bachelor's (Required)

Experience:
- Social media marketing: 3 years (Required)

Language:
- English (Required)

Shift availability:
- Day Shift (Required)

Work Location: Remote

📌 Social Media Executive (India)
🏢 Dutees
📍 India