An SEO (Search Engine Optimization) specialist improves a website's visibility and ranks it higher on search engine results pages (SERPs) to drive organic traffic. You can review a complete breakdown of roles, tasks, and requirements below based on standard industry templates from Coursera and LHH. [1]Role OverviewAn SEO specialist or executive analyzes, reviews, and implements changes to websites so they are optimized for search engines. The goal is to maximize organic traffic, improve lead generation, and build brand credibility.

Key Responsibilities

- Keyword Research: Discover and analyze high-value keywords to guide content creation and optimization.

- On-Page SEO: Optimize website copy, meta tags, titles, headings, and internal linking structures.

- Technical Audits: Conduct site audits to identify crawl errors, fix slow page load speeds, and improve mobile friendliness.

- Link Building:



Develop and execute off-page outreach strategies to earn quality backlinks and improve domain authority.

- Data Analysis: Track and report performance metrics using tools like Google Analytics 4 (GA4) and Google Search Console.

- Team Collaboration: Work alongside content writers, web developers, and UX designers to ensure SEO best practices are met.

Required Skills

- Technical Knowledge: Basic understanding of website architecture, HTML, CSS, Meta Ads

- Analytical Proficiency: Ability to interpret traffic data and spot search trends.

- SEO Tools: Familiarity with platforms .

- Adaptability: Staying current with frequent search engine algorithm and AI updates.

Pay: ₹18,000.00 - ₹23,000.00 per month

Work Location: In person

📌 SEO Specialist (Lucknow)
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📍 Lucknow