- Achieve monthly, quarterly, and annual secondary sales targets within the assigned territory.

- Ensure product-wise, brand-wise, and area-wise sales growth as per business objectives.

- Develop and maintain solid relationships with distributors, dealers, and retail partners.

- Conduct regular market visits to monitor sales performance and market coverage.

- Execute trade schemes and promotional activities to improve market off-take.

- Monitor market trends and implement corrective actions to address sales gaps.

- Ensure timely collection of payments and maintain healthy outstanding levels.

- Coordinate with accounts teams for payment reconciliation, credit notes, and claim settlements.

- Track distributor and dealer inventory levels to avoid stock shortages and overstocking.

- Ensure availability and visibility of all focus products across the assigned territory.

- Identify and appoint new distributors or dealers to expand market reach.

- Conduct competitor analysis and share market intelligence with management regularly.





- Execute branding, merchandising, and POS material placement activities in the market.

- Coordinate with logistics and supply chain teams for smooth order processing and delivery.

- Submit daily, weekly, and monthly sales reports accurately and within timelines.

- Educate channel partners about company schemes, policies, and business processes.

- Promote PC Club point transfers down the line to increase retailer participation and engagement.

- Ensure compliance with company policies, sales processes, and code of conduct.

- Support product launches, dealer meets, and trade engagement activities in the territory.

Maintain professionalism, accountability, and strong customer service standards in all business dealings Role & responsibilities

Preferred candidate profile

Candidates must be from building material, adhesives, paints.

📌 Senior Sales Officer (Kolkata)
🏢 Sakarni Plaster
📍 Kolkata