Senior Executive / Assistant Manager - Performance Marketing

Company: Awdiz Institute

Department: Marketing

Location: Bandra West, Mumbai

Experience: 3 to 6 Years

Employment Type: Full-time

Role Overview

Awdiz Institute is looking for a Senior Executive / Assistant Manager - Performance Marketing to drive lead generation and digital acquisition across paid, organic and CRM channels.

The role requires a hands-on performance marketer with practical experience in Meta Ads, Google Ads, SEO, SMS, Email, WhatsApp Marketing and CRM automation.

The candidate will be responsible for planning, executing, optimising and analysing campaigns with a strong focus on quality leads, CPL, conversions and enrollments.

Key Responsibilities

Performance Marketing

- Plan, launch and manage Meta Ads and Google Ads campaigns for lead generation and course enrollments.
- Handle campaign setup, audience targeting, budget allocation, creative testing, optimisation and reporting.
- Monitor key metrics including CPL, CTR, CPC, conversion rate, lead quality and enrollment conversion.
- Run A/B tests across audiences, creatives, copy, landing pages and campaign structures.
- Manage remarketing and retargeting campaigns across relevant platforms.
- Identify opportunities to improve campaign efficiency and scale successful campaigns.
- Work closely with the creative and content teams to develop performance-oriented ad creatives and messaging.

SEO

- Manage on-page and off-page SEO activities to improve organic visibility and qualified traffic.
- Conduct keyword research and identify opportunities around courses, careers, IT skills and job-related searches.
- Optimise landing pages, course pages, blogs and other website content for search.
- Monitor organic traffic, rankings and conversions and identify areas for improvement.
- Work with the content team to develop SEO-focused content.

SMS, WhatsApp & Email Marketing

- Plan and execute SMS, WhatsApp and Email campaigns for lead nurturing,



remarketing, webinar registrations, walk-ins and enrollments.
- Develop audience segments and create relevant communication journeys.
- Manage campaign scheduling, targeting, messaging and performance tracking.
- Test different messaging, offers, CTAs and communication frequencies to improve engagement and conversion.
- Ensure proper follow-up journeys for existing and inactive leads.

CRM & Marketing Automation

- Build and manage CRM automation workflows for lead nurturing and conversion.
- Set up automated journeys based on lead source, course interest, lead stage, engagement and counsellor activity.
- Automate follow-ups across WhatsApp, SMS, Email and other available CRM channels.
- Identify repetitive marketing and lead management activities that can be automated.
- Work with the sales/counselling team to improve lead handover, follow-up and conversion journeys.
- Analyse funnel performance and identify drop-offs between lead generation and enrollment.

Analytics & Reporting

- Maintain regular performance dashboards and campaign reports.
- Analyse performance across paid media, SEO and CRM channels.
- Track the complete funnel from Lead → Qualified Lead → Walk-in → Counselling → Enrollment.
- Identify channel-wise and campaign-wise performance.
- Provide actionable insights and recommendations to improve marketing ROI.
- Work closely with the sales/counselling team to understand lead quality and campaign performance.

Candidate Profile The ideal candidate should:

- Have 2 to 5 years of hands-on experience in performance/digital marketing.




- Have independently managed Meta Ads and Google Ads campaigns.
- Have practical experience in lead generation and conversion-focused campaigns.
- Have working knowledge of SEO.
- Have hands-on experience with SMS, WhatsApp and Email Marketing.
- Have experience setting up and managing CRM automations and lead nurturing journeys.
- Understand the complete digital marketing funnel and how different channels work together.
- Be comfortable working with campaign data, analytics and performance metrics.
- Have strong analytical and problem-solving skills.
- Be comfortable experimenting, testing and optimising campaigns continuously.
- Be able to work independently and take ownership of campaign performance.

Preferred Experience Experience in any of the following industries will be an advantage:

- EdTech
- Education
- Training & Certification
- Career / Recruitment
- Lead Generation
- B2C Digital Marketing

Experience managing high-volume lead-generation campaigns will be strongly preferred. Key Success Metrics The role will primarily be evaluated on:

- Quality and volume of leads generated
- Cost Per Lead (CPL)
- Lead-to-walk-in conversion
- Walk-in-to-enrollment conversion
- Overall enrollment contribution
- Paid media ROI
- Organic traffic and SEO performance
- CRM engagement and lead reactivation
- Marketing funnel efficiency
- Automation and process improvement

What This Role Offers

- Ownership of performance marketing across multiple digital channels.
- Opportunity to work across Paid Media, SEO, CRM, Marketing Automation and Lifecycle Marketing.
- Exposure to the complete marketing funnel from acquisition to enrollment.
- Chance to experiment with new marketing channels, tools and automation.
- A performance-driven environment with significant scope for ownership and growth.

Pay: ₹400,000.00 - ₹500,000.00 per year

Work Location: In person

📌 Senior Executive / Assistant Manager - Performance Marketing (Bandra West)
🏢 Awdiz Institute
📍 Bandra West