Role Overview

We are looking for a versatile Content Writer who can produce SEO-optimised blogs, website content and social media copy tailored to the education sector. You will create content that builds LLRI's authority in healthcare and life-science education, drives organic traffic, and moves prospective students through the awareness-to-admission funnel.

Key Responsibilities

- Write SEO-optimised blog posts on career, course, industry and eligibility topics relevant to LLRI's programs (e.g., Clinical Research, Medical Coding, Bioinformatics, Clinical SAS).
- Research and target keywords by search intent (informational, commercial, course/career-related) in coordination with the SEO strategy.
- Write and optimise website/landing page copy — course pages, FAQs, meta titles and descriptions — for both search rankings and conversions.
- Create engaging social media content (captions, carousels, scripts) across Instagram, Facebook, LinkedIn and YouTube tailored to each platform and funnel stage.
- Write content across the funnel: awareness (career/industry trends), consideration (course comparisons, curriculum, faculty), and conversion (testimonials, placement stories, offers).
- Collaborate with the design/video team to align copy with creatives and campaigns.
- Proofread and edit content for grammar, clarity,



tone and brand consistency.
- Track basic content performance (organic traffic, engagement) and refine content based on what performs.

Required Skills & Qualifications

- 1–3 years of professional experience in content/blog writing, preferably with SEO exposure.
- Solid command of written English with the ability to adapt tone across blogs, website copy and social captions.
- Working knowledge of on-page SEO — keyword placement, meta descriptions, headers, internal linking.
- Experience writing for social media with an understanding of platform-specific formats and hooks.
- Ability to simplify technical/healthcare or life-science topics for a student audience.
- Comfortable using SEO/content tools such as Google Keyword Planner, SEMrush, Ahrefs or Surfer SEO (any one).
- Basic familiarity with CMS platforms such as WordPress.
- A writing portfolio/samples of published blogs and social content is required.

Good to Have

- Prior experience writing for the education, EdTech, or healthcare/life-sciences sector.
- Basic understanding of Google Analytics/Search Console to gauge content performance.
- Familiarity with Canva or similar tools to visualise social content ideas.

📌 Senior Content Writer (Bengaluru)
🏢 Zenoffi E-Learning Labb
📍 Bengaluru