Job Summary The Marketing Manager will be responsible for planning and executing CoreSuite’s marketing strategy, increasing brand awareness, generating B2B leads, managing social media, creating marketing content, running digital campaigns, and supporting sales with high-quality marketing-qualified leads.

This is a hands-on role. We are looking for someone who can think strategically and execute independently.

Key Responsibilities1. Lead Generation & Demand Generation

● Develop and execute B2B lead-generation strategies for CoreSuite.

● Generate qualified leads through Google Ads, LinkedIn, social media, email marketing, SEO, and other relevant channels.

● Plan and execute lead-generation campaigns for CRM, business automation, and industry-specific solutions.

● Identify target industries, decision-makers, and ideal customer profiles.

● Build landing pages, lead forms, and campaign funnels.

● Track leads from source to conversion using CRM and analytics tools.

● Coordinate with the sales team for lead qualification, follow-ups, and conversions.

● Improve lead quality, campaign ROI, and cost per qualified lead.

● Maintain monthly lead-generation targets and performance reports.

2. Digital Marketing

● Plan and manage Google Ads campaigns.

● Manage LinkedIn marketing and B2B campaigns.

● Execute Meta Ads campaigns where relevant.

● Develop SEO and content marketing strategies.

● Manage website marketing, landing pages, and conversion optimization.

● Set up and monitor Google Analytics 4, Google Tag Manager, and conversion tracking.

● Analyze campaign performance and optimize budgets.

● Research competitors and identify new marketing opportunities.

3. Social Media Management

Own CoreSuite’s social media presence across:

● LinkedIn

● Instagram

● Facebook

● YouTube

● Other relevant platforms

Responsibilities

● Create monthly social media content calendars.

● Plan and publish daily/weekly posts, reels, carousels, stories, and videos.

● Develop content around CRM, AI, automation, sales, business growth, and industry solutions.

● Write engaging captions, hooks, CTAs, and hashtags.

● Manage content scheduling and publishing.

● Monitor comments, messages, and audience engagement.

● Track follower growth, reach, engagement, and inbound leads.

● Build CoreSuite’s brand authority and online presence.

4. Graphic Design & Creative Content The candidate must be capable of independently creating professional marketing creatives.

Design responsibilities

● Social media posts and carousels.

● LinkedIn banners and campaign creatives.

● Instagram reels covers.

● Product feature graphics.

● Website banners and landing page visuals.

● Sales presentations and marketing brochures.

● Infographics and explainer graphics.

● Email marketing banners.

● Event and webinar creatives.

● Product launch campaigns.

Required tools:

● Canva (mandatory)

● Adobe Photoshop / Illustrator (good to have)

● Figma (good to have)

● Other design tools as required.

The candidate should understand branding, typography, color combinations, layouts, visual hierarchy, and professional SaaS design.

5. AI Tools & AI-Powered Marketing The candidate must be comfortable using AI tools to create content faster and improve marketing productivity.

Expected capabilities





● Generate marketing ideas and campaign concepts using AI.

● Create social media posts and captions with AI.

● Generate images, creative concepts, and marketing visuals.

● Create AI-assisted videos and reels.

● Use AI for copywriting, email campaigns, blogs, and ad copy.

● Use AI for competitor research and market research.

● Automate repetitive marketing tasks using AI tools.

● Experiment with AI-powered lead generation and personalization.

Preferred AI tools:

● ChatGPT

● Canva AI

● Google Gemini

● Adobe Firefly

● Midjourney or other AI image tools

● AI video tools such as Runway, CapCut AI, or similar

● AI automation tools such as Zapier or Make The candidate should be willing to learn new AI tools and adopt modern marketing workflows.

6. Content Marketing

● Create blogs, website content, product pages, and industry-specific content.

● Develop content strategies for Real Estate, Banking, Fintech, Education, Healthcare, and other target industries.

● Write product explainers and use cases.

● Create customer success stories, case studies, and testimonials.

● Develop lead magnets such as ebooks, brochures, checklists, and guides.

● Create video scripts and product demo content.

● Maintain a content calendar and ensure consistent publishing.

7. Email & WhatsApp Marketing

● Plan and execute email marketing campaigns.

● Create newsletters, product updates, and promotional campaigns.

● Develop WhatsApp marketing campaigns using approved business messaging tools.

● Build lead nurturing and follow-up campaigns.

● Segment leads based on industry, interest, and buying stage.

● Track open rates, click rates, replies, and conversions.

● Coordinate with the sales team for campaign follow-ups.

8. Website & Product Marketing

● Manage CoreSuite website content and marketing updates.

● Coordinate with UI/UX and development teams for landing pages.

● Create product marketing content for Core CRM, Core Marketing, Core Accounts, and industry suites.

● Highlight product features, advantages, USPs, and customer outcomes.

● Improve website conversion and lead capture.

● Support product launches, webinars, demos, and marketing events.

9. Brand Building & Marketing Strategy

● Develop and execute CoreSuite’s monthly and quarterly marketing plan.

● Maintain consistent brand identity across all channels.

● Research competitors such as Zoho, Odoo, and other CRM and business automation platforms.

● Identify market trends and customer pain points.

● Build campaigns that position CoreSuite as a complete business automation suite.

● Support PR, partnerships, webinars, events, and founder-led marketing.

● Create campaigns that improve brand visibility and trust.

10. Analytics & Reporting

Track and report marketing performance regularly.

Key metrics

● Total leads generated.

● Marketing-qualified leads (MQLs).

● Sales-qualified leads (SQLs).

● Cost per lead (CPL).





● Cost per qualified lead.

● Lead-to-demo conversion.

● Demo-to-customer conversion.

● Campaign ROI.

● Website traffic and conversion rate.

● Google Ads performance.

● Social media reach and engagement.

● Email and WhatsApp campaign performance.

Prepare weekly and monthly marketing reports for management.

Required Skills & Qualifications

● Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

● 2–4 years of relevant experience in digital marketing, B2B marketing, SaaS, IT, or technology companies.

● Strong hands-on experience in lead generation and digital campaigns.

● Excellent knowledge of social media marketing.

● Strong Canva and graphic design skills.

● Experience with Google Ads and Meta Ads.

● Knowledge of SEO, content marketing, and email marketing.

● Good copywriting and communication skills.

● Working knowledge of Google Analytics and conversion tracking.

● Comfortable using AI tools for content and creative production.

● Ability to work independently and manage multiple marketing activities.

● Strong analytical and problem-solving skills.

Preferred Experience

● SaaS / CRM / ERP / Business Automation marketing.

● B2B lead generation and enterprise sales support.

● Fintech, Real Estate, NBFC, Banking, or IT software marketing.

● Experience with LinkedIn lead generation.

● Experience managing marketing budgets.

● Experience with marketing automation and CRM tools.

● Experience creating product demo videos and reels.

Must-Have Skills

- Lead generation through Google Ads, LinkedIn, and digital marketing.
- Social media management and content calendar planning.
- Canva graphic design and professional creatives.
- AI-powered content, image, and video creation.
- Copywriting, captions, ad copy, and landing page content.
- Google Analytics and campaign performance tracking.
- B2B marketing and sales coordination.
- Independent execution and ownership.

Key Performance Indicators (KPIs)

Area

Expected ownership

Lead Generation

Consistent flow of qualified B2B leads

Digital Campaigns

Campaign execution and optimization

Social Media

Consistent, high-quality content

Creative Design

Professional and on-brand marketing creatives

AI Marketing

Efficient use of AI tools for content and production

Website

Improved traffic, landing pages, and conversions

Reporting

Weekly and monthly marketing dashboards

Sales Support

Qualified leads and campaign support

Lead targets and budgets will be finalized based on the company's marketing plan, available budget, and campaign performance.

What We Offer

● Opportunity to work with a growing SaaS and business automation company.

● Ownership of the complete marketing function.

● Opportunity to build a strong B2B technology brand.

● Exposure to CRM, AI, fintech, real estate, and business automation.

● Opportunity to work with founders and sales leadership.

● Learning and growth opportunities in modern AI-powered marketing.

Pay: ₹400,000.00 - ₹500,000.00 per year

Benefits

- Provident Fund

Application Question(s):
- What is your expected CTC ?
- What is your current CTC ?

Education:
- Bachelor's (Preferred)

Experience:
- Sales and marketing: 2 years (Required)

Work Location: In person

📌 Sales and Marketing Manager (Pune)
🏢 coresuite software solutions
📍 Pune