Key Responsibilities:

n

n1. Identification of Potential:

n- Analysis of Kia India Network coverage & TIV sales data

n- Identifying untapped cities/towns/talukas/villages – having high potential, Significant TIV volume but No Kia India network available, no near future plans

n- Customer demographic should be matching with Kia India customer profile

n2. Business Plan Formation:

n- Preparation of annual business plans, target volume & key strategy/ activities to achieve the business plans

n- Regular reporting of rural share of Business, Data analysis to find gap areas & action to improve

n- Dealer wise outlet wise planning

n3. Strategic Tie-ups & BTL Events:

n- Tie-up with leading financiers at local/ regional level for rural markets – MMFSL, NBFCs etc.

n- Tie-up with Village Level Entrepreneurs/ CSC etc.

n- BTL Activities : Display activities, Rural Melas, Showroom on Wheels etc

n4. Rural Manpower (Dealer):

n- Identification & finalization of Super-KEC requirement – Dealer-wise

n- Recruitment of manpower as per requirement & Area allocation - Training of manpower on Kia India systems & processes





n- Monthly target rolling for Super KECs for Bookings & Retails

n- Daily performance monitoring, weekly review for non-performers/ low performers

n- Reward & Recognition of manpower, highlighting Top performers, recognition by management

n- Super KEC Skill Contest to identify the top talents, Recognition & Rewards

n5. Key KPI’s:

n- Achieve monthly/quarterly rural sales targets for the assigned region

n- Drive retail performance through focused rural penetration strategies

n- Activations : Monthly/ Quarterly BTL plan

n- Network Coverage : Rural Outlets, Kestive counter, Rural Manpower

n- Manpower : Adequate dealer manpower onboarding, Training & Development

n- Track KPIs: rural contribution %, enquiry generation, conversion ratio

n- Maintain daily/weekly dashboards for management review Ensure adherence to processes and reporting systems (DMS/CRM)

n

nYears of Experience:- 6-9 Years (passenger vehicle experience mandatory)

nCurrent Location:- Mumbai or willing to relocate Mumbai

nEducation:- MBA preferred

📌 Rural Sales Manager - West Region (Mumbai)
🏢 Kia India
📍 Mumbai