Role Purpose: Product Strategy &

- Campaign Management will drive product-led business growth through strategic planning, market and business insights, product proposition development, distribution enablement, and cross-functional execution. The role will act as a key link between Product, Business, Distribution, Marketing, Operations, and other stakeholders to translate business priorities into actionable product and growth initiatives, with a strong focus on execution and measurable outcomes.

Key Responsibilities 1.

Product

Strategy &
- Proposition Development • Drive product strategy and proposition development aligned to business objectives, customer needs and market opportunities.
- Identify opportunities for product enhancement, proposition refinement and new product initiatives.
- Develop business requirements and translate market/customer insights into actionable product interventions.
- Partner with relevant stakeholders through the product development and implementation lifecycle. 2.

Business

Performance &
- Growth Management • Analyse business performance across products, channels, segments and geographies to identify growth opportunities and performance gaps.
- Develop strategic interventions to improve product mix, penetration, productivity and overall business outcomes.
- Track key business metrics and provide actionable insights to leadership for decision-making.
- Identify underperforming areas and work with business teams to drive corrective actions.
- Distribution &
- Sales Enablement • Work closely with distribution teams to translate product strategy into field-level execution.
- Develop initiatives to improve product awareness, adoption, activation and penetration across the distribution ecosystem.
- Support leadership with performance dashboards, opportunity identification and focused action plans.
- Drive structured interventions around key business priorities through regular performance reviews and follow-ups.
- Market &
- Competitive Intelligence • Conduct market,



customer and competitive analysis to identify emerging trends and business opportunities.
- Track competitor propositions, product developments, pricing, positioning and market practices.
- Translate external market intelligence into actionable recommendations for product and business strategy.
- Campaign &
- Go-to-Market Execution • Partner with Marketing and Business teams to develop product-focused campaigns, communication and activation initiatives.
- Drive end-to-end execution of product campaigns, including objective setting, communication strategy, field enablement and performance tracking.
- Ensure campaigns are aligned with product priorities and translated effectively into business outcomes.
- Data, Analytics &
- Management Reporting • Build and maintain performance frameworks to monitor key product and business metrics.
- Convert complex business data into concise management insights and actionable recommendations.
- Develop leadership dashboards, reviews and business performance narratives.
- Use data-led analysis to identify trends, opportunities, risks and areas requiring intervention.
- Cross-functional Stakeholder Management • Work closely with Product, Distribution, Marketing, Operations, Technology, Finance, L&D; and other functions to deliver strategic initiatives.
- Drive alignment across stakeholders and ensure timely execution of key initiatives.
- Manage multiple workstreams simultaneously while maintaining clear ownership, timelines and outcomes.
- Present recommendations and business insights to senior leadership.



Key Deliverables • Product strategy and growth plans • Product propositions and business requirements • Market and competitive intelligence • Product performance dashboards and management reviews • Distribution/productivity improvement initiatives • Product campaigns and go-to-market initiatives • Business performance analysis and opportunity identification • Strategic recommendations for senior management • Cross-functional execution of priority business initiatives Key Success Measures • Product growth and portfolio performance • Product mix and penetration improvement • Distribution activation and productivity • Successful implementation of product initiatives • Campaign effectiveness and business conversion • Timeliness and quality of strategic insights • Stakeholder alignment and execution effectiveness • Contribution to overall business growth and profitability Experience &

Skills • 5-8 years of experience in insurance, financial services, product management, strategy, business planning, distribution or related areas.
- Strong understanding of the insurance ecosystem and distribution dynamics.
- Experience across product strategy, product development, business requirements and go-to-market execution.
- Strong analytical and problem-solving capabilities with the ability to translate data into business actions.
- Excellent stakeholder management and cross-functional collaboration skills.
- Strong communication and presentation skills with the ability to engage senior leadership.
- Ability to manage multiple strategic initiatives in a rapid-paced, outcome-oriented environment.

Preferred

Competencies • Strategic thinking and commercial orientation • Product management mindset • Data-driven decision-making • Strong business acumen • Cross-functional leadership • Execution orientation • Market and customer orientation • Ability to influence without direct authority • Strong storytelling, presentation and executive communication • Strong command of Excel &
- PPT

📌 Product Strategy & Campaign Management - Sr Manager (Mumbai)
🏢 Careerbest Consultant
📍 Mumbai