Roles and Responsibilities

- Plan, launch and manage paid campaigns on Google Ads (Search, Performance Max, Shopping, YouTube) and Meta Ads (Facebook and Instagram) for our clients

- Deliver against clear targets (cost per lead, cost per acquisition and ROAS), not just clicks and impressions

- Handle the weekly optimisation work: search-term reviews and negative keywords, bid strategy and budget changes, and audience and placement cleanup

- Set up and verify conversion tracking with GA4, Google Tag Manager, Google Ads conversions and the Meta Pixel / Conversions API, so every lead and sale is counted correctly

- Plan and run ad copy and creative tests, and brief new creatives based on what the data shows

- Work with the web team on landing pages that match the ad and convert

- Report weekly and monthly on spend, leads or sales, CPL/CPA and ROAS, covering what you changed and what you'll do next

Desired Candidate Profile





- 25 years of hands-on performance marketing, with personal ownership of both Google Ads and Meta Ads accounts

- Has managed real monthly ad budgets and can share the numbers: spend, CPL or ROAS, before and after

- Can walk us through one campaign they turned around: what was wrong, what they changed and what the result was

- Strong with conversion tracking: GA4, Google Tag Manager, Meta Pixel and Conversions API

- Comfortable analysing data in Excel or Google Sheets (Looker Studio is a plus)

- Clear written and spoken English for client reports and calls

- Positive to have: Google Ads certification, lead generation for service businesses, e-commerce or Shopify campaigns, CRM tracking (HubSpot, GoHighLevel), basic SEO knowledge

📌 Performance Marketing Manager (Ahmedabad)
🏢 Rapid Solutions
📍 Ahmedabad