WE ARE HIRING PERFORMANCE MARKETING SPECIALIST

Creek Creatives is looking for an experienced Performance Marketing Specialist who can independently manage and scale digital campaigns with a strong focus on lead generation, Google Ads, Meta Ads and measurable business outcomes.

This is a hands-on role for someone who understands that performance marketing is not just about running ads — it is about building the right strategy, audience, creative, funnel and optimisation framework to generate quality leads and conversions.

WHAT YOU WILL DO

- Plan, launch and manage performance marketing campaigns across Google Ads and Meta Ads
- Develop and execute lead generation strategies for multiple client categories
- Manage Search, Display, YouTube, Performance Max, Meta Lead Ads, conversion and retargeting campaigns
- Conduct audience research, competitor analysis and keyword research
- Manage campaign budgets, bidding, targeting and optimisation
- Monitor key performance metrics including CPL, CPA, CTR, CPC, conversion rate and ROAS
- Analyse campaign and funnel performance and identify opportunities for improvement
- Conduct A/B testing across audiences, creatives, ad copies, landing pages and campaign structures
- Develop and optimise remarketing and retargeting strategies
- Work with the creative team to develop performance-led ad concepts, hooks, copies and CTAs
- Analyse landing pages and conversion funnels and recommend CRO improvements
- Set up and monitor conversion tracking, pixels, events and UTM parameters
- Prepare campaign reports and communicate actionable insights to clients and internal teams
- Identify opportunities to scale successful campaigns while maintaining lead quality and efficiency

WHAT WE ARE LOOKING FOR





- 3+ years of hands-on experience in performance marketing / paid digital advertising
- Strong practical expertise in Google Ads and Meta Ads
- Proven experience in lead generation and conversion-focused campaigns
- Experience managing and optimising advertising budgets
- Strong understanding of the complete digital funnel — Awareness → Consideration → Lead → Conversion
- Good analytical and problem-solving skills
- Ability to interpret campaign data and turn insights into actionable decisions
- Strong understanding of digital advertising metrics and attribution
- Ability to manage multiple campaigns and clients in a rapid-paced agency environment
- Good communication skills and the ability to present campaign performance and recommendations clearly

TECHNICAL SKILLS

Candidates should ideally be comfortable with:

Google: Google Ads, Search, Display, YouTube Ads, Google Tag Manager, Search Console

Meta: Meta Ads Manager, Lead Ads, retargeting, lookalike audiences, conversion campaigns

Analytics & Reporting: GA4, Looker Studio, Excel / Google Sheets, UTM tracking, funnel analysis, conversion tracking

Lead Generation: Landing pages, CRM integration, lead qualification, remarketing, WhatsApp / form / call-based lead generation

Additional Knowledge:

Basic SEO, CRO, LinkedIn Ads, marketing automation and CRM platforms will be an advantage.

POSITION DETAILS

Role: Performance Marketing Specialist

Experience: 3+ Years

Location: Kolkata

Employment: Full-time

Work Environment: Creative Advertising Agency & Production House

Compensation: Competitive, based on experience and expertise

HOW TO APPLY

Please apply with your CV and relevant work experience/case studies at [email protected] with the subjectline "Performance Marketing Specialist"

📌 Performance Marketing Specialist (Kolkata)
🏢 Creek Creatives
📍 Kolkata