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- Plan, launch and manage Meta Ads and Google Ads campaigns.

- - Manage campaigns across Facebook, Instagram and Google to drive sales and revenue.

- - Monitor and optimize ROAS, CAC, CPA, CTR, CPC, CPM and conversion rates.

- - Create and test different audiences, creatives, ad copies and campaign structures.

- - Run A/B tests and continuously experiment to improve campaign performance.

- - Analyse campaign and website data to identify what is working and what needs improvement.

- - Work closely with the creative and social media team to develop performance-focused ad creatives.

- - Manage retargeting, remarketing and customer acquisition campaigns.

- - Track the complete customer journey from ad click website purchase.

- - Help identify opportunities to improve Shopify conversion rates and overall e-commerce performance.

- - Prepare regular performance reports and share actionable insights.

- - Stay updated with changes in Meta, Google and the wider performance marketing landscape.

📌 Performance Marketing Manager (Surat)
🏢 21st Centtury u0026
📍 Surat