About Chess Pathshala

Chess Pathshala is a growing online (and offline) chess coaching academy founded by International Grandmaster Swapnil Dhopade, alongside a personal content brand across Instagram, YouTube, and LinkedIn. We're looking for someone to drive paid growth and support the content engine behind both.

The Role

This is a performance-marketing-first role — Meta and Google Ads are your core responsibility — with two closely connected functions layered on top: monitoring organic growth across our content channels, and coordinating with our video editor to turn what's actually converting into more of the right content.

What You'll Own

- Paid advertising (primary focus): Set up, run, and continuously optimize Meta and Google Ads campaigns across our product lines (1:1 coaching, group classes, and eventually camps/courses) — budget allocation, creative testing, audience refinement, and explicit cost-per-lead/cost-per-conversion reporting
- Organic growth monitoring: Track performance across Instagram, YouTube, and LinkedIn — what's growing, what's resonating — and feed that analysis back to guide content decisions (not make them)
- Editor coordination: Brief our video editor on which formats and angles are performing best in paid and organic data,



so editing decisions are grounded in real numbers, not guesswork
- Reporting: A regular, proactive performance report — spend, results, and recommendations — without needing to be chased for it

What We're Looking For
- 1-3 years hands-on experience running Meta and Google Ads campaigns, ideally with real budget accountability (not just certifications)
- Comfort reading analytics across multiple platforms — Meta Ads Manager, Google Ads, Instagram/YouTube/LinkedIn native analytics
- A track record you can speak to specifically — a campaign you ran, what worked, what you'd do differently, with real numbers, not general claims
- Proactive reporting habits — you update us before we ask
- Comfortable working independently and remotely, coordinating with a founder and a separate video editor rather than a big internal team

What Success Looks Like in the First 90 Days
- Live, optimized campaigns with clear, improving cost-per-lead trends
- A reporting rhythm you're driving, not being chased for
- At least one concrete example of using organic or paid data to meaningfully improve a content or targeting decision

Pay: ₹20,000.00 - ₹35,000.00 per month Work Location: Hybrid remote in Nagpur, Maharashtra

📌 Performance Marketing Executive (Nagpur)
🏢 Chess Pathshala
📍 Nagpur