Key Responsibilities:

- Execute and optimize paid advertising campaigns across Meta, Google, and other digital platforms.

- Monitor campaign performance daily and make data-driven optimizations to improve ROAS, CPA, CTR, and conversions.

- Coordinate with creative and content teams to ensure ad creatives align with campaign objectives and brand guidelines.

- Assist in campaign planning, audience targeting, A/B testing, and budget allocation.

- Prepare regular performance reports and share actionable insights with stakeholders.

- Track key marketing metrics using analytics and advertising platforms.

- Stay updated with platform changes, industry trends, and best practices in performance marketing.

- Support the management of campaign budgets while ensuring efficient spend and performance.

Positive to have:

- Bachelor's degree in Marketing, Business,



Digital Media, or a related field.

- 1–3 years of hands-on experience in performance marketing for D2C, e-commerce, or consumer brands.

- Experience managing campaigns on Meta Ads and Google Ads.

- Understanding of audience targeting, bidding strategies, conversion tracking, and campaign optimization.

- Strong analytical skills to interpret campaign data and recommend improvements.

- Good communication and coordination skills to work with internal teams.

- Proficient in Microsoft Excel/Google Sheets and marketing analytics tools.

- Familiarity with Google Analytics (GA4), Meta Events Manager, Google Tag Manager, or similar tools.

📌 Performance Marketing Executive (AI Companion Startup) (Bengaluru)
🏢 PeopleGene
📍 Bengaluru