Performance Marketing Lead

Experience: 4+ Years

Job Type: Full-Time

Department: Digital Marketing

About the Role

We are looking for an experienced Performance Marketing Lead with 4+ years of hands-on experience in Google Ads, Meta Ads, and SEO.

The candidate will be responsible for planning, executing, optimizing, and reporting digital marketing campaigns. The role also involves client management, campaign strategy, performance analysis, and coordination with the SEO and Video Editing teams.

Key Responsibilities

1. Google Ads

- Plan, launch, manage, and optimize Search, Performance Max, Display, YouTube, and Remarketing campaigns.
- Conduct keyword research, search-term analysis, negative keyword management, bidding, and budget optimization.
- Monitor key metrics including CPL, CPA, conversion rate, ROAS, lead quality, and campaign efficiency.
- Implement and monitor conversion tracking, enhanced conversions, and offline conversion tracking where required.
- Conduct continuous testing of ad copies, audiences, landing pages, bidding strategies, and campaign structures.

1. Meta Ads

- Plan and manage Facebook and Instagram campaigns across lead generation, awareness, traffic, conversion, and remarketing objectives.
- Develop audience targeting, creative, retargeting, and funnel strategies.
- Analyze campaign performance and optimize budgets, creatives, placements, and audiences.
- Work closely with the creative and video team to develop performance-driven ad creatives.

1. SEO

- Coordinate and oversee on-page, off-page, technical, and local SEO activities.
- Conduct keyword research, competitor analysis,



content planning, and backlink strategy.
- Monitor organic traffic, keyword rankings, leads, and other SEO KPIs.
- Coordinate with the SEO team to ensure timely execution and measurable results.

1. Client & Team Management

- Act as the primary point of contact for assigned clients and maintain strong professional relationships.
- Conduct regular performance discussions and present campaign reports, insights, and recommendations.
- Understand client objectives and translate them into actionable digital marketing strategies.
- Coordinate and manage the SEO and Video Editing teams, ensuring tasks are clearly assigned and delivered on time.
- Review team output and maintain quality standards across campaigns.
- Proactively identify campaign or execution issues and provide strategic solutions.
- Manage multiple client accounts and projects simultaneously while ensuring timely delivery.

Required Experience & Skills
- 4+ years of hands-on experience in Performance Marketing or Digital Marketing.
- Solid practical knowledge of Google Ads, Meta Ads, and SEO.
- Experience managing multiple client accounts and marketing budgets.
- Strong understanding of GA4, Google Tag Manager, conversion tracking, and reporting tools.




- Strong analytical and problem-solving abilities.
- Excellent verbal and written communication skills.
- Strong presentation and client-handling skills.
- Leadership and team-coordination capabilities.
- Ability to work independently and manage multiple projects simultaneously.

Additional Advantage Candidates with experience in the education sector will be preferred, particularly those who have worked with:
- K-12 schools

- Preschools

- Colleges and universities

- EdTech companies
- Education-focused brands

Experience with admission and lead-generation campaigns will be an added advantage. Candidates should understand education-sector marketing funnels and be able to optimize campaigns based on lead quality, walk-ins, applications, and admissions, rather than focusing only on lead volume.

Key Performance Indicators (KPIs)

- Lead volume and lead quality

- CPL / CPA

- Conversion rate
- ROAS and overall campaign efficiency
- Organic traffic and keyword rankings
- Walk-in conversions

- Application conversions

- Admission conversions

- Client satisfaction and retention
- Timely campaign and project delivery
- SEO and Video Editing team performance
- Overall campaign and account growth

Ideal Candidate The ideal candidate is a data-driven digital marketer and hands-on performance marketing professional who can independently manage campaigns, communicate confidently with clients, lead internal teams, and take ownership of campaign performance from strategy through execution and reporting.

📌 Performance Marketing Lead (Hyderabad)
🏢 SK Pooja
📍 Hyderabad