We are looking for an experienced Performance Marketing Specialist with 5+ years of hands-on experience in planning, executing, and optimizing paid digital marketing campaigns. The ideal candidate should have strong expertise in Google Ads and Meta Ads, with a proven ability to drive leads, conversions, and measurable business growth.

Key Responsibilities

Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads.

Manage campaigns across Search, Display, Performance Max, YouTube, and Meta platforms.

Conduct keyword research, audience targeting, competitor analysis, and campaign planning.

Monitor campaign performance and optimize CPC, CPL, CPA, ROAS, CTR, and conversion rates.

Develop and implement strategies to improve lead generation and customer acquisition.

Manage campaign budgets and ensure efficient utilization of marketing spend.

Create and test different ad copies, creatives, audiences, landing pages, and campaign structures.

Analyze campaign data and prepare regular performance reports with actionable insights.

Work closely with the creative, content, sales, and business teams to align marketing campaigns with business goals.

Set up and monitor conversion tracking, pixels, events, and other relevant analytics tools.

Identify opportunities for scaling successful campaigns while controlling acquisition costs.





Stay updated with the latest trends, features, and best practices in paid advertising and performance marketing.

Required Skills & Experience

5+ years of relevant experience in Performance Marketing / Digital Marketing.

Robust hands-on expertise in Google Ads and Meta Ads.

Good understanding of lead generation and conversion-focused campaigns.

Strong knowledge of campaign optimization, audience targeting, bidding strategies, and budget management.

Experience with Google Analytics/GA4 and conversion tracking.

Strong analytical and data-driven approach.

Ability to interpret campaign performance and make optimization decisions.

Good understanding of landing pages, funnels, remarketing, and A/B testing.

Excellent communication and reporting skills.

Experience managing significant advertising budgets will be an added advantage.

Preferred Qualifications

Bachelor's/Master's degree in Marketing, Business, or a related field.

Google Ads / Meta certifications will be an advantage.

Experience in managing campaigns for multiple products, brands, or industries is preferred.

Interested candidates can share their updated CV along with the portfolio at [email protected]

Pay: ₹800,000.00 - ₹1,200,000.00 per year

Work Location: In person

📌 Performance Marketing Specialist (Gurugram)
🏢 TrellisHR
📍 Gurugram