Key Responsibilities

- Plan and execute digital marketing campaigns aligned with business goals and budgets.

- Manage paid advertising campaigns on Google Ads, Meta/Facebook Ads, and other relevant platforms.

- Conduct keyword research, audience targeting, and ad copy optimization.

- Monitor campaign performance and optimize campaigns to improve CTR, conversions, and ROI.

- Plan and execute email marketing campaigns, including audience segmentation and performance tracking.

- Analyze campaign data, KPIs, and trends to identify optimization opportunities.

- Conduct A/B testing and implement data-driven optimization strategies.

- Optimize landing pages and conversion funnels to improve conversion rates and reduce bounce rates.

- Manage and allocate marketing budgets effectively across different channels.

- Conduct competitor analysis and stay updated with digital marketing trends.





- Prepare regular campaign performance reports covering KPIs, spending, and ROI.

- Collaborate with internal teams to ensure smooth execution of marketing strategies.

Requirements

- 2–3 years of hands-on experience in Performance Marketing / Digital Marketing.

- Strong knowledge of Google Ads and Meta Ads.

- Understanding of PPC, keyword research, audience targeting, CTR, CPC, CPL, and conversion tracking.

- Positive analytical and problem-solving skills.

- Ability to analyze campaign data and make data-driven decisions.

- Experience with A/B testing and conversion rate optimization is an advantage.

- Good communication and reporting skills.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Performance Marketing Executive (Ghansoli)
🏢 Abstract Digital World
📍 Ghansoli