20 Sep
|
FetchJobs.co
|
India
20 Sep
FetchJobs.co
India
About The Company
PropertyFlow Technologies Ltd is an innovative technology company specializing in short-let management solutions for property hosts in the United Kingdom. Our platform offers an affordable, productive, and user-friendly interface for property owners to manage their short-term rentals seamlessly. Priced at £9.99 per property per month, PropertyFlow stands out in the market by providing high-quality features at a competitive rate, challenging traditional pricing models offered by competitors.
Our commitment is to empower UK hosts with cutting-edge tools that streamline operations, enhance visibility, and maximize rental income.
At PropertyFlow, we prioritize technological excellence and customer satisfaction. Our team is dedicated to continuous improvement and innovation, ensuring that our platform remains at the forefront of the short-let industry. We foster a collaborative and dynamic work environment that encourages creativity, professional growth, and a shared passion for transforming property management for short-term rentals.
About The Role
We are seeking a Performance Marketer to join our remote team in India. In this role, you will be responsible for developing, executing, and optimizing paid media campaigns across various platforms to attract UK short-let property hosts to our platform. Your primary focus will be on generating high-quality leads within a constrained budget while maintaining cost efficiency.
You will work closely with our design and technical teams to create compelling ad content, monitor campaign performance, and refine strategies based on data insights.
This role requires a strategic thinker with proven experience in managing paid advertising campaigns, particularly on Google Search and Meta platforms. The ideal candidate will have a strong understanding of lead generation, subscription-based models, and performance marketing metrics. Your efforts will directly impact our growth objectives by increasing signups, account activations, and paid subscriptions, all while adhering to strict cost ceilings.
As a key member of our marketing team, you will own end-to-end campaign management, from keyword research and audience targeting to bid management and performance analysis. Your expertise will help us optimize our ad spend, improve conversion rates, and enhance overall campaign ROI. This position offers an exciting prospect to work remotely while contributing to a fast-growing tech company that is redefining property management solutions.
Qualifications
- Three to five years of hands-on experience in paid media advertising, with a focus on Google Search and Meta platforms.
- Proven track record of managing campaigns within strict budget constraints and achieving cost per acquisition (CPA) targets.
- Current Google Ads certification demonstrating expertise in paid search marketing.
- Proficiency in Google Analytics 4 (GA4) and Google Tag Manager, including data layer implementation and preview mode functionalities.
- Experience with lead-generation or subscription-based marketing campaigns, rather than solely e-commerce ROAS.
- Excellent written English skills, capable of crafting compelling ad copy tailored to a UK audience.
- Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
- Ability to work independently in a remote environment, demonstrating excellent communication and time management skills.
Responsibilities
- Develop and implement comprehensive paid media strategies targeting UK property hosts, focusing on long-tail and alternative search terms.
- Create, optimize, and monitor campaigns across Google Search, Meta, Instagram, Apple Search Ads, and relevant app store listings.
- Design and refresh creative content weekly in collaboration with our designer to ensure engaging ad material.
- Perform detailed keyword research, audience segmentation, bid management, and negative keyword filtering to maximize campaign performance.
- Maintain disciplined tracking of campaign performance using UTM parameters and ensure accurate conversion tracking in GA4 and Tag Manager.
- Coordinate with our tech team to ensure proper setup of conversion events and data collection mechanisms.
- Manage and optimize Capterra and GetApp listings once reviews are live to enhance platform visibility.
- Support partner recruitment campaigns with targeted advertising efforts.
- Regularly analyze campaign data, report on key metrics, and adjust strategies to meet cost per signup, activated account, and paying account targets within budget constraints.
Benefits As a Performance Marketer at PropertyFlow Technologies Ltd, you will enjoy the flexibility of remote work, allowing you to maintain a healthy work-life balance. We offer a competitive salary package of ₹50,000–60,000 per month, commensurate with experience and performance.
Our team fosters a collaborative environment with opportunities for professional development and growth. You will have access to the latest marketing tools and technologies, along with the chance to contribute directly to the growth of a pioneering platform in the property management industry. Additionally, you will be part of a forward-thinking company that values innovation, transparency, and results-driven work.
Equal Opportunity
PropertyFlow Technologies Ltd is committed to creating an inclusive environment for all employees. We are an equal opportunity employer and do not discriminate based on race, religion, gender, sexual orientation, age, disability, or any other legally protected status. We believe diversity fosters innovation and excellence, and we welcome applicants from all backgrounds to apply for this position.
📌 Performance Marketer (India)
🏢 FetchJobs.co
📍 India