- BTL &
- Field Activations:

Conceptualize, plan, and execute district-level campaigns, roadshows, local expos, residence association activations, and canopy setups across target Kerala markets.

- CRM Campaigns &

- Nurturing:

Design, launch, and manage targeted CRM campaigns (WhatsApp Drips, SMS, Email) to nurture field leads, reactivate cold inquiries, and maximize pipeline conversion rates.

- ERP System &

- Single Source of Truth:

Establish and maintain the ERP/CRM as the central source of truth for all marketing datamapping customer journeys from initial ground capture through sales handoff and installation.

- Lead Pipeline &

- O2O Tracking:

Bridge physical activations with digital CRM workflows to ensure zero lead leakage and complete visibility into channel performance.

- Vendor &

- Logistics Management:

Source,



negotiate with, and supervise local vendors, fabricators, print suppliers, and event agencies to ensure cost-effective, high-quality execution.

- Cross-Functional Alignment: Partner with regional sales and operations teams to establish quick lead-handoff SLAs, auditing lead status accuracy within the ERP.

- Budgeting &

- Performance Analytics:

Track Cost Per Lead (CPL), campaign ROI, and customer acquisition metrics directly through CRM/ERP dashboards to guide strategic decisions.Role & responsibilities

Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Marketing Manager (Kochi)
🏢 Risto solar
📍 Kochi