Role & responsibilities

- Manage, review, and perform daily responsibilities associated with Google AdWords, Facebook LinkedIn and other similar platforms.

- Generating leads using PPC &
- SMM and Work on Search Engine Marketing (SEM) and Paid Search (PPC) for getting maximum output

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with prateek group goals.

- Reporting, Analysis &

- Recommendation of all Prateek group projects Campaigns and Independently handling all campaigns

- Setting up Search, Display &

- Remarketing Campaigns using various marketing tools with popular PPC and SMM ad platforms (Google AdWords, Bing AdCenter, etc).

- Website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.

- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid and organic programs.

- Maintain and monitor keyword bids,



account daily and monthly budget caps, impression share, quality score and other significant metrics.

- Manage the creation of large keyword lists and Provide creative copy suggestions and graphical ad templates.

- Manage Display network placement lists on AdWords and through other contextual advertising platforms.

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with goals.

- Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

- Keep pace with search engine, PPC &

- SMM industry trends and developments.

- Monitor and evaluate search results and search performance across the major search channels.

📌 Marketing Manager (Noida)
🏢 Prateek Group
📍 Noida