– Manager – Marketing

Position: Manager – Marketing

Experience: Minimum 5 Years

Location: 4th Floor, 40B, Trijya Studio, Opposite RBI, IT Park, Dehradun, Uttarakhand – 248001

Work Mode: Onsite / Work from Office

Working Days: 6 Days (Monday – Saturday)

About the Role

We are looking for an experienced, strategic, and result-oriented Manager – Marketing to lead and drive the overall marketing function. The ideal candidate will be responsible for developing and executing integrated marketing strategies, strengthening brand presence, generating quality leads, and driving business growth.

The candidate should have strong experience in digital marketing, brand building, lead generation, performance marketing, and team management , along with a strong understanding of customer journey.

Key Responsibilities

- Develop and implement the company's overall marketing strategy and annual marketing plan aligned with business objectives.
- Lead marketing activities across digital, social media, performance marketing, branding, content, events, and offline channels .
- Drive lead generation and customer acquisition through effective marketing campaigns.
- Plan, execute, and optimize Google Ads, Meta Ads, SEO, social media, email marketing, and other digital campaigns .
- Develop and strengthen the company's brand positioning and market presence .
- Work closely with the Sales and Business Development teams to ensure marketing campaigns generate relevant and high-quality leads.
- Monitor campaign performance, analyze marketing metrics, and optimize budgets for better ROI and cost-per-lead .
- Develop content strategies for social media, websites, campaigns, brochures, presentations, and other marketing collateral.
- Manage external agencies, vendors, creative partners, media agencies, and other marketing service providers.
- Conduct market research and analyze competitor activities, customer trends, and market opportunities .
- Plan and execute property launches, events, exhibitions, activations, and promotional campaigns .




- Establish and monitor key marketing KPIs and provide regular performance reports to management.
- Manage and mentor the marketing team, ensuring transparent goals, accountability, and performance.
- Maintain consistency in brand communication, visual identity, and marketing messaging across all platforms.
- Explore new marketing channels, technologies, and strategies to improve customer engagement and business growth.

Required Skills & Qualifications

- Minimum 5 years of relevant experience in Marketing.
- Proven experience in marketing strategy, lead generation, and brand management .
- Strong understanding of Digital Marketing and Performance Marketing .
- Hands-on knowledge of Google Ads, Meta Ads, SEO, social media, analytics, and CRM/lead management systems .
- Strong understanding of marketing funnels, customer acquisition, conversion metrics, and ROI.
- Excellent leadership, communication, analytical, and decision-making skills .
- Ability to manage marketing budgets and multiple campaigns simultaneously.
- Strong understanding of the customer acquisition cycle will be highly preferred.
- Ability to work closely with senior management and cross-functional teams.
- Strong team-management and stakeholder-management skills.

Key Performance Indicators (KPIs)

- Qualified lead generation and lead volume
- Cost per lead and customer acquisition cost
- Marketing ROI
- Lead-to-site-visit and lead-to-booking conversion
- Brand visibility and engagement
- Digital campaign performance
- Website and social media growth
- Marketing budget efficiency
- Overall contribution to business revenue

What We Offer

- Leadership chance with ownership of the complete marketing function
- Opportunity to build and scale marketing strategies
- Collaborative and performance-driven work environment
- Growth and career development opportunities

If you are a strategic marketing leader and have a proven track record of driving leads, brand growth, and revenue, we would love to hear from you. ? Interested candidates can WhatsApp us their updated CV/resume on +91- (phone hidden)

📌 Marketing Manager (Kanpur)
🏢 Fincana Solutions
📍 Kanpur