Company: Mishtighar

Location: Kolkata, West Bengal

Experience: 0–3 Years

Employment Type: Full-Time

Industry: FMCG / Food & Beverage / D2C

Department: Marketing

About Mishtighar

Mishtighar is a growing FMCG/D2C brand focused on bringing quality food products to consumers through a combination of strong product offerings, compelling brand communication, and digital-first distribution.

We are looking for a Marketing Executive who is enthusiastic about brands, consumer behaviour, digital marketing, and the fast-paced FMCG/D2C environment. This role is ideal for someone who wants hands-on exposure to brand building, digital marketing, social media, e-commerce, campaigns, and consumer engagement .

Key Responsibilities

1. Digital & Social Media Marketing

- Assist in planning and executing digital marketing initiatives across Instagram, Facebook, YouTube and other relevant platforms.
- Support the development of monthly content calendars and campaign plans.
- Coordinate with designers, content creators, photographers and agencies for marketing creatives.
- Track social media performance, engagement and audience growth.
- Monitor consumer conversations, trends and competitor activities.

2. Brand & Campaign Execution

- Support the execution of brand campaigns, product launches, seasonal campaigns and promotional activities.
- Assist in developing campaign concepts, communication ideas and marketing collaterals.
- Ensure consistency of Mishtighar's brand communication across digital and offline touchpoints.
- Conduct market and competitor research to identify emerging trends and opportunities.

3. D2C & E-commerce Marketing

- Assist in managing and promoting products across the company's D2C website and relevant e-commerce/marketplace platforms.
- Coordinate product listings, descriptions, images, offers and promotional content.




- Monitor website and marketplace performance and identify opportunities to improve visibility and conversions.
- Support online sales campaigns and promotional activities.

E-commerce roles in Kolkata and the wider FMCG/D2C sector increasingly include product listing optimisation, marketplace campaigns, inventory coordination, sales tracking and performance reporting. 4. Performance Marketing Support

- Assist in planning, executing and monitoring Meta and Google campaigns.
- Track key metrics such as traffic, CTR, CPC, conversions, CAC and ROAS.
- Coordinate with internal teams/agencies to provide creatives and campaign requirements.
- Help analyse campaign performance and identify areas for optimisation.

5. Content & Consumer Engagement

- Assist in creating engaging content around products, recipes, festivals, occasions and consumer use cases.
- Develop basic marketing copy for social media, website, campaigns and promotional communication.
- Support influencer collaborations and other consumer engagement initiatives.
- Understand consumer feedback and communicate relevant insights to the marketing team.

6. Marketing Analytics & Reporting

- Prepare weekly/monthly marketing performance reports.
- Track social media, website, e-commerce and campaign performance.
- Conduct basic competitor, category and consumer research.
- Convert data and observations into actionable marketing recommendations.

7.



Cross-functional Coordination

- Coordinate closely with Sales, E-commerce, Operations, Creative and external agencies.
- Support product launches and promotional activities from planning through execution.
- Ensure timely delivery of marketing activities and campaign assets.

Candidate Profile

- Graduate in Marketing, Business Administration, Communications, Mass Communication or a related discipline.
- 0–3 years of experience in Marketing, Digital Marketing, Brand Marketing, FMCG, Food & Beverage, D2C or E-commerce.
- Freshers with relevant internships/projects in digital marketing or brand management may also be considered.
- Strong interest in FMCG, food brands, D2C and consumer marketing .
- Good understanding of social media platforms and digital marketing fundamentals.
- Strong communication and copywriting skills.
- Good analytical and problem-solving ability.
- Comfortable working with Excel/Google Sheets and preparing basic reports.
- Ability to work in a fast-paced, entrepreneurial environment.
- Strong attention to detail and ability to manage multiple activities simultaneously.

What We Offer

- Opportunity to work closely with a growing FMCG/D2C brand .
- Hands-on exposure to multiple aspects of marketing and brand building.
- Opportunity to work on real campaigns, product launches and digital growth initiatives.
- Fast-paced learning environment with significant ownership and responsibility.
- Growth opportunities opportunities as the brand expands.

Ideal Candidate We are looking for someone who is curious, energetic, creative and highly execution-oriented —someone who doesn't just want to post content but wants to understand why consumers buy, how brands grow, and how marketing can translate into business results .

📌 Marketing Executive (Kolkata)
🏢 Mishtighar
📍 Kolkata