Marketing Executive - JD

Department: Software Engineering – Web

Position Type: Permanent

Experience: 0–3 Years

No. of Openings: 1

Reporting To: Senior Manager

Location: Kottayam (Hybrid)

About the Role

We are looking for a proactive and target-oriented Marketing Executive to promote our Academic Products, Website Development, Mobile Application Development, and other digital solutions.

The role involves lead generation, client acquisition, product presentations, relationship management, market research, and business development, along with coordination with internal technical and academic teams to provide suitable solutions to clients.

Key Responsibilities

- Promote and market the company's Academic Products, Website Development, Mobile Application Development, and digital solutions.
- Identify prospective clients and generate new business opportunities through lead generation, networking, referrals, online channels, direct marketing, and client visits.
- Understand client requirements and conduct product/service presentations and demonstrations to communicate suitable solutions.
- Coordinate with Technical, Academic, Web Development, Mobile App Development, Project, and Support teams to provide appropriate solutions based on client requirements.
- Prepare quotations, proposals, presentations, and other marketing materials in coordination with the relevant teams.
- Manage the lead pipeline through regular follow-ups, client communication, and timely handling of enquiries to support conversions.
- Maintain relationships with existing clients and identify opportunities for renewals, upgrades, cross-selling, and additional services.
- Support marketing campaigns,



promotional activities, product launches, exhibitions, seminars, and educational events.
- Conduct market and competitor research, collect customer feedback, and communicate relevant insights and product suggestions to management.
- Maintain accurate records of leads, client interactions, meetings, demonstrations, follow-ups, quotations, and closures, and work towards assigned marketing and business development targets.
- Stay updated on relevant digital marketing, EdTech, software, AI-enabled products, and market trends.
- Be willing to travel for client meetings, demonstrations, and business development activities as required.

Required Skills
- Strong communication and interpersonal skills in English and Malayalam.
- Good marketing, sales, lead generation, and business development skills.
- Strong client relationship, follow-up, negotiation, and convincing skills.
- Good presentation and product demonstration skills.
- Ability to understand and explain software, websites, mobile applications, and academic products.
- Good market research and competitor analysis skills.
- Target-oriented with good time management and lead-conversion abilities.
- Basic knowledge of MS Office/Google Workspace and CRM tools.




- Ability to work independently and coordinate effectively with cross-functional teams.
- Willingness to travel for client meetings and marketing activities.

Preferred / Additional Skills
- Basic knowledge of SEO, AEO, GEO, digital marketing, and social media.
- Understanding website/mobile app development, UI/UX, and basic web technologies.
- Familiarity with Google Analytics, Search Console, online advertising, email marketing, and WhatsApp Business.
- Basic knowledge of AI-powered tools and emerging technologies.
- Ability to create basic marketing content and promotional materials.
- Basic understanding of B2B/B2C marketing and marketing performance tracking.
- Experience in market research, event/seminar/exhibition coordination is an advantage.
- Hindi proficiency is an added advantage.

Education & Experience
- Bachelor's degree in Marketing, Business Administration, Commerce, Computer Applications, Information Technology, or a related field.
- 0–3 years of experience in Marketing, Sales, Business Development, or IT Product Marketing.
- Experience in B2B/B2C lead generation, client acquisition, or business development is preferred.
- Experience in marketing software, web/mobile applications, Academic/EdTech products, or working with educational/corporate clients will be an added advantage.

Key Competencies Communication | Marketing & Sales | Lead Generation | Business Development | Client Relationship Management | Product Presentation | Negotiation | Market Research | Digital Marketing | Target Orientation | Team Collaboration

Perks

- Flexible schedule

Work Location: Hybrid remote in Kottayam, Kerala (Kottayam)

📌 Marketing Executive (Kottayam)
🏢 ipsr solutions
📍 Kottayam