Marketing Executive – Lead ConversionKey RolesGenerate and manage leads through digital marketing, campaigns, referrals, calls, and other marketing channels. Contact leads promptly and understand their requirements, interests, and purchase intent. Qualify leads based on customer needs, budget, location, and readiness to purchase.

Convert qualified leads into customers through effective communication and follow-ups. Maintain regular follow-up with prospective customers through calls, WhatsApp, email, and other approved channels. Explain products/services, pricing, offers, benefits, and processes clearly to customers.

Coordinate with the sales team to ensure smooth handover of qualified leads. Maintain accurate lead information and follow-up status in the CRM. Track lead-to-customer conversion rates and identify opportunities to improve conversions.





ResponsibilitiesAchieve monthly lead conversion and sales-support targets. Follow up on current, existing, inactive, and pending leads. Respond to customer enquiries within the expected turnaround time. Handle customer objections and provide appropriate solutions.

Conduct customer follow-ups until the lead reaches a clear outcome. Prepare daily/weekly reports on leads, calls, follow-ups, and conversions. Analyze campaign performance and provide feedback to the marketing team.

Work closely with marketing and sales teams to improve lead quality and conversion. Ensure professional and customer-focused communication at every stage. Maintain confidentiality and accuracy of customer information.

📌 Marketing Executive (Chennai)
🏢 Golden Keys Construction
📍 Chennai