Marketing Associate – Envision Overseas Education Consultants LLP

About Envision Overseas

Envision Overseas Education Consultants LLP is a study-abroad education consultancy helping students pursue international education opportunities. We work closely with students throughout their overseas education journey—from university selection and applications to admissions and visa guidance.

We are looking for a Marketing Associate who can support and execute marketing initiatives that strengthen our brand presence, generate quality student enquiries, and contribute to business growth.

Work Location: Lower Parel

Working Days : Monday to Saturday

Working Hours: 10:00 AM to 6:30 PM

Role Overview The Marketing Associate will be responsible for supporting the planning, execution, and monitoring of marketing activities for Envision Overseas.

The role requires a combination of digital marketing, social media, content coordination, lead generation, event marketing, campaign execution, and market research.

The ideal candidate should understand how marketing can be used to attract prospective students,

engage parents and students, generate enquiries, and build a strong and credible education brand.

You will work closely with the Counselling, Admissions, Management, and other internal teams to ensure marketing activities are aligned with business objectives.

1. Digital Marketing & Campaign Execution

-Assist in planning and executing digital marketing campaigns for study-abroad programs and services. -Support campaigns across platforms such as Instagram, Facebook, Google, YouTube,

LinkedIn, and other relevant channels.

-Coordinate with internal teams or external agencies for campaign creatives,

advertisements, landing pages, and promotional material.

-Monitor campaign performance and assist in identifying opportunities for improvement.

-Track marketing spends, campaign outcomes, enquiries, and other relevant metrics.

-Support the execution of lead-generation campaigns to increase student enquiries.

Social Media Management

-Assist in managing and maintaining Envision's social media presence.

-Plan and coordinate social media content calendars.

-Coordinate with the design/content team for posts, reels, stories, videos, student testimonials,



achievements, and promotional creatives.

-Identify relevant trends, topics, formats, and content opportunities within the education and study-abroad industry.

-Monitor engagement, reach, followers, and other social media metrics.

-Ensure content is consistent with the company's brand image and communication standards.

Content & Marketing Communication

Assist in creating and coordinating marketing content for students and parents.

Develop or coordinate content around:

o Study-abroad destinations o Universities and courses o Intakes and deadlines o Scholarships o Student success stories o Visa updates o Events and seminars o Application and admission processes

Work with the counselling team to identify frequently asked student questions and convert them into useful marketing content.

Lead Generation & Student Acquisition

-Support initiatives aimed at generating qualified student leads.

Coordinate with the counselling team to understand lead quality and campaign effectiveness.

-Monitor the flow of enquiries generated through different marketing channels.

-Maintain campaign-wise lead data and prepare basic performance reports.

-Analyse which channels, campaigns, and content generate better engagement and enquiries.

-Suggest new ideas to improve student acquisition and conversion opportunities.

Assist in remarketing and follow-up campaigns for prospective students.

Events, Seminars & Offline Marketing

-Assist in planning and promoting education fairs, university events, seminars,

webinars, workshops, and student counselling sessions.

-Coordinate promotional activities before, during, and after events.

-Assist with registrations, promotional material, event communication, and attendee engagement.

-Coordinate with universities, representatives, vendors, and internal teams wherever required.





-Explore local marketing opportunities to increase brand visibility and student walk-ins.

-Support branch-level marketing activities and promotional initiatives

Market Research & Competitor Analysis

-Research current trends in the overseas education industry.

-Monitor competitor marketing activities, campaigns, offers, events, and social media strategies.

-Track changes in student preferences, popular destinations, courses, and emerging markets.

-Identify current marketing opportunities and channels.

-Share relevant market insights and recommendations with the management/marketing team.

Reporting & Performance Tracking

Maintain regular marketing activity reports.

Track key marketing metrics such as:

o Leads generated o Cost per lead o Campaign performance o Social media reach and engagement o Website/landing page enquiries o Event registrations o Lead source performance

Prepare weekly/monthly marketing performance summaries.

Identify gaps and recommend corrective actions.

Maintain proper records of campaigns, creatives, content, and marketing activities.

Cross-Functional Coordination

-Work closely with the Counselling, Admissions, Visa, and Management teams.

-Understand business requirements and translate them into relevant marketing activities.

-Collect feedback from counsellors regarding lead quality and student interests.

-Coordinate with designers, video editors, content writers, agencies, vendors, and other marketing partners when required.

-Ensure marketing activities are completed within agreed timelines.

Candidate Profile

Education

-Bachelor's degree in Marketing, Mass Communication, Business Administration,

-Digital Marketing, or a related field.

-Candidates with relevant certifications in Digital Marketing, Social Media Marketing,

-Google Ads, Meta Ads, or related areas will be preferred.

Experience

-1–3 years of experience in Marketing, Digital Marketing, Social Media, Lead

-Generation, Education Marketing, or a related field.

-Experience in the study-abroad / overseas education / EdTech industry will be an added advantage.

-Freshers with strong practical knowledge, internships, or demonstrated marketing projects may also be considered.

📌 Marketing Associate (Mumbai)
🏢 Envision
📍 Mumbai