Manager, CRM & Marketing Technology

Location: Gurgaon, Haryana, India

Experience: 10–12 years of relevant experience preferred

About the Company

Alvarez &

• Marsal (A&M;) is a global consulting firm known for entrepreneurial, action-oriented and results-focused professionals. The firm takes a hands-on approach to solving client problems and helping organizations reach their potential. Its culture values independent thinkers and doers who create meaningful client and industry impact. A&M; operates with a commitment to Integrity, Quality, Objectivity, Fun, Personal Reward and Inclusive Diversity. In 2023, A&M; established a Global Capability Center in India to expand specialized talent, accelerate delivery, maintain competitive pricing and enable automation through digital and analytics capabilities. The Gurgaon-based center partners with global business units and case teams across the Americas, EMEA and APAC. Unlike traditional back-office models, it contributes to end-to-end case delivery and thought leadership across industries including Consumer &

- Retail, Healthcare, Software &
- Technology, Automotive &
- Industrials, Hospitality &
- Leisure, Energy &
- Natural Resources and Financial Services. The GCC is growing rapidly and already has more than 1,000 members.

About the Role

This role owns the CRM and Marketing Technologies strategy and roadmap for A&M;’s growing India Global Capability Center. Reporting to the CRM and Marketing Technologies Director, you will translate marketing priorities into scalable technology capabilities, operating models and delivery plans. The position is accountable for orchestrating projects and initiatives across CRM, marketing automation, analytics, AI and broader MarTech ecosystems.

Success requires strong MarTech/CRM expertise, marketing business and technology transformation experience, and proven project, change and stakeholder management. You will connect Marketing, IT, data teams and business units to improve integration, data quality, channel execution and decision-making. The role combines strategic planning with hands-on execution, ensuring solutions are fit for purpose, adopted by users and aligned with compliance expectations.

You will also act as a trusted subject matter expert, shaping investment choices and recommending innovations that improve marketing effectiveness, operational efficiency and measurable business outcomes.

Key Responsibilities

- Own the CRM and MarTech strategy and roadmap, converting marketing objectives into sequenced initiatives, investment priorities and capabilities that improve campaign effectiveness, operational efficiency and stakeholder outcomes.
- Lead delivery of CRM, marketing automation, analytics, AI and channel technology projects through structured governance, milestones, risk controls and benefits tracking that keep transformation initiatives on schedule.
- Translate business requirements into technical capabilities, solution designs and prioritized backlogs, ensuring platforms and processes support scalable,



compliant and measurable multi-channel marketing execution.
- Partner with data teams to improve infrastructure, data quality and integration across databases and MarTech components, enabling reliable customer insights, segmentation, activation and reporting.
- Establish and improve marketing operating models, processes and organization structures through technology-enabled transformation, clarifying ownership and increasing consistency across business units and geographies.
- Analyze marketing performance data and convert findings into improvement initiatives, recommendations and executive-ready insights that strengthen strategy, resource allocation and business decision-making.
- Manage stakeholder alignment across Marketing, IT, data teams, business units and vendors, resolving dependencies and building credibility through clear communication, negotiation and outcome-focused governance.
- Monitor MarTech trends, compliance requirements and vendor capabilities, recommending innovations and managing integrations that improve effectiveness while addressing customer-data obligations such as GDPR and CCPA.

Essential Skills & Technologies

- Strong expertise across CRM, marketing automation, MarTech platforms, channels, AI and analytics tools, with the ability to connect business requirements to practical technical functionality and integrated solutions.
- Demonstrated marketing business and technology transformation experience, including operating-model design, process improvement, product or project delivery and adoption of new capabilities across matrixed organizations.
- Advanced project, change and stakeholder management skills, supported by analytical thinking, vendor negotiation, troubleshooting, executive communication and customer-data compliance awareness.

Additional Plus

- PMP, CPM or comparable project and product management certification is an advantage, particularly where it demonstrates disciplined delivery, governance and benefits realization across complex transformation programs.
- Experience working with global marketing organizations, distributed stakeholders and cross-regional CRM initiatives is beneficial, especially within consulting, professional services or other matrixed environments.
- Exposure to emerging MarTech, AI, analytics and automation trends is valuable when paired with sound judgment about adoption, integration effort, governance and measurable business impact.

What You'll Bring

You bring 10–12 years of relevant experience managing marketing technology platforms and systems, with total professional experience typically ranging from 10 to 15 years. Your background demonstrates strong MarTech and CRM expertise,



combined with marketing business and technology transformation experience. You have led complex projects or products from strategy through implementation, using structured governance, change management and stakeholder alignment to deliver adoption and measurable results.

You understand how Marketing organizations operate, how processes and operating models shape performance, and how technical capabilities can solve business priorities. You are comfortable working across CRM, marketing automation, analytics, AI, channels, data infrastructure and platform integrations. You use data to diagnose performance, shape recommendations and guide decisions.

You can negotiate with vendors, troubleshoot issues, manage deadlines and communicate clearly with senior stakeholders and delivery teams. You understand customer-data compliance considerations, including GDPR and CCPA, and can operate effectively in a matrix environment. A bachelor’s degree in Marketing, Technology, Business Administration or a related field is required.

You are organized, detail-oriented, credible, collaborative and accountable for outcomes rather than activity.

Why Join Us

At A&M;, you will own technology-enabled marketing transformation within a rapidly growing Global Capability Center that works directly with global business units and case teams. Your decisions will influence how CRM, MarTech, data and automation capabilities scale across major markets and industries. The role offers the opportunity to shape strategy and roadmap while remaining close to implementation, adoption and measurable business impact.

You will work alongside experienced consultants, technologists, data professionals and leaders across the Americas, EMEA and APAC, gaining exposure to complex operating models and diverse client environments. A&M;’s entrepreneurial culture rewards independent thinking, practical problem-solving and professionals who create visible results. The organization supports continuous learning through formal training, on-the-job development and performance conversations that recognize contribution and encourage progression.

You will join a center that is expanding its capabilities, strengthening its global delivery model and investing in specialized talent. This is an prospect to build enduring platforms, improve how marketing operates and grow as a transformation leader in a collaborative, inclusive environment.

What We Offer

- A&M; supports continuous professional development through structured performance conversations, formal training and on-the-job learning that help employees build capabilities and progress through a meritocratic environment.
- Employees receive resources and support focused on personal well-being, enabling sustainable performance while contributing to meaningful work in a collaborative and inclusive culture.
- The role offers exposure to global markets, senior stakeholders, multiple industries and cross-functional transformation initiatives within a rapidly growing India Global Capability Center.

📌 Manager - CRM & Marketing Technology (Delhi)
🏢 Alvarez u0026 Marsal
📍 Delhi