Influencer & Public Relations Manager

nLocation: Mumbai

nReports To: Senior Vice President

nTop 5 things you will do in your role:

n1. Influencer & Creator Partnerships

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- Identify relevant influencers, creators, and digital communities aligned with client objectives and brand audiences.
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- Build and maintain strong relationships with influencers, talent, and creator networks.
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- Develop and execute influencer campaigns across paid, organic, and integrated opportunities.
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- Coordinate with creators and relevant stakeholders on briefs, deliverables, timelines, and campaign requirements.
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- Track influencer campaigns and ensure smooth execution from outreach to closure.
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n2.

Media

Relations & PR Outreach

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- Identify relevant media, journalists, influencers, and industry stakeholders for client mandates.
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- Build and maintain strong relationships with media contacts across relevant publications and platforms.
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- Drive media outreach for press releases, interviews, features, thought leadership, and story placements.
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- Develop creative and relevant pitches based on client objectives and current conversations.
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- Track media opportunities and ensure timely follow-ups.
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n3.

Client

Servicing & Campaign Execution

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- Manage day-to-day client communication, deliverables, and account requirements.
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- Support the development and execution of integrated PR and influencer campaigns, launches, events, and activations.
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- Coordinate with internal teams, clients, media, influencers, and external partners to ensure seamless execution.
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- Manage timelines, campaign deliverables, and client expectations effectively.
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- Identify opportunities to strengthen consumer-facing brands through PR and influencer initiatives.
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n4.





Content

Development & Reporting

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- Draft press releases, media pitches, influencer briefs, briefing notes, campaign decks, reports, and other communication materials.
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- Support the creation of client presentations and strategic campaign documents.
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- Maintain media and influencer trackers, campaign reports, and coverage reports.
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- Monitor campaign performance and prepare relevant insights and competitive analysis.
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- Ensure all communication is accurate, timely, and aligned with brand messaging.
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n5.

Industry

Awareness & Relationship Building

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- Stay updated on influencer trends, emerging creators, media landscapes, digital conversations, and relevant consumer trends.
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- Proactively identify new creators, platforms, media opportunities, and trends relevant to clients.
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- Build a strong network across media, influencer, and digital ecosystems.
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- Bring fresh ideas and cultural insights to campaigns and client conversations.
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- Demonstrate curiosity, ownership, and adaptability in a quick-paced agency environment.
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nTop 5 things you need to have for this role:

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- 4+ years of experience in PR, communications, influencer marketing, media relations, or a related agency role, with strong experience working on consumer-facing brands.
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- Hands-on experience in influencer marketing, creator partnerships, media relations, and consumer PR campaigns.
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- Strong written and verbal communication skills, with the ability to develop compelling pitches and campaign narratives.
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- Strong client servicing, interpersonal, project management, and stakeholder management skills.
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- Ability to manage multiple campaigns and deadlines, with a proactive, creative, and solutions-oriented approach.
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📌 Influencer & PR Manager (Mumbai)
🏢 MSL India
📍 Mumbai