Manager – Business Development & Sales – ASH

Experience

5–20 years

Industry Preference

Cement | Road Construction | RMC | Infrastructure | Building Materials | Thermal Power / Ash Management

Role Overview

We are looking for an experienced and result-oriented Manager – Business Development & Sales – ASH to drive the end-to-end business development, sales, utilization, and disposal of Fly Ash and Pond Ash generated from multiple Government and Private Thermal Power Plants.

The candidate will be responsible for identifying and developing ash utilization opportunities, building a strong customer network, negotiating commercial terms, managing relationships with thermal power plants and end users, and achieving business and revenue targets.

The ideal candidate should have strong industry relationships and a practical understanding of Fly Ash / Pond Ash quality, applications, market demand, prevailing rates, logistics, and commercial models.

Key Responsibilities

1. Business Development & Sales

- Develop and execute the business plan for Fly Ash and Pond Ash disposal, utilization and sales.
- Identify new customers, applications and markets for Fly Ash and Pond Ash.
- Generate business from cement manufacturers, RMC companies, road construction companies, infrastructure companies, builders, block/paver manufacturers and other ash-consuming industries.
- Develop both short-term and long-term commercial relationships with bulk ash buyers.
- Drive lead generation, customer acquisition, negotiations, order closure and revenue realization.
- Achieve agreed volume, revenue and profitability targets.

2. Thermal Power Plant Relationships

- Develop and maintain relationships with Government and Private Thermal Power Plants.
- Identify opportunities for handling, disposal, utilization and commercial sale of Fly Ash and Pond Ash.
- Understand plant-wise ash generation, availability, quality, storage capacity, evacuation requirements and disposal challenges.
- Coordinate with plant authorities and relevant stakeholders for regular ash lifting and evacuation.
- Explore opportunities for managing ash from multiple power plants simultaneously.

3. Customer & Market Development

- Build and continuously update a strong database of:

- Cement manufacturers

- RMC companies

- Road construction companies

- Infrastructure companies
- Builders and real estate developers

- AAC/block/paver manufacturers
- Precast and concrete product manufacturers

- Thermal Power Plants





- Government agencies and contractors
- Other industries and applications using Fly Ash / Pond Ash
- Map demand by geography, customer, application and volume.
- Identify emerging and alternative applications for ash utilization.
- Develop new territories and customer segments to increase ash offtake.

4. Commercial & Market Intelligence

- Maintain a strong understanding of Fly Ash and Pond Ash market rates across different regions and applications.
- Track competitor activity, market prices, transportation costs, demand-supply conditions and customer buying patterns.
- Evaluate commercial feasibility based on ash quality, quantity, transportation distance, handling costs, customer realization and margins.
- Negotiate rates, contracts, payment terms and other commercial conditions with customers and suppliers/stakeholders.
- Prepare regular market intelligence and business opportunity reports for management.

5. Operations & Coordination

- Coordinate with thermal power plants, customers, transporters and internal teams to ensure smooth ash movement.
- Monitor ash lifting, transportation, delivery and customer utilization.
- Resolve operational and commercial issues affecting ash evacuation and sales.
- Ensure adherence to applicable statutory, environmental and contractual requirements.
- Work closely with logistics teams to optimize transportation and overall landed cost.

6. Relationship Management

- Build strong relationships with key decision-makers in cement, RMC, construction, infrastructure and thermal power industries.
- Develop strategic accounts and long-term business partnerships.
- Regularly visit customers, power plants and project sites to understand requirements and develop business opportunities.
- Represent the organization in relevant industry meetings, customer discussions and business negotiations.

Candidate Profile The ideal candidate should have:

- 5–20 years of relevant experience in Cement, RMC, Road Construction, Infrastructure, Building Materials or related industries.
- Demonstrable experience in Fly Ash / Pond Ash handling, sales,



utilization, disposal or business development.

- Strong understanding of
- Fly Ash and Pond Ash characteristics and quality parameters
- Various applications and utilization avenues
- Market rates and commercial models
- Ash availability and evacuation mechanisms

- Logistics and transportation economics
- Customer requirements and consumption patterns
- Strong existing network/database of Builders, RMC companies, Cement companies, Road Contractors, Infrastructure companies and Thermal Power Plants.
- Proven ability to acquire new customers and develop new business.
- Strong negotiation, commercial and relationship-management skills.
- Good understanding of regional markets and customer-wise ash demand.
- Willingness to travel extensively to thermal power plants, customer locations and project sites.
- Strong communication, presentation, analytical and interpersonal skills.
- Ability to independently manage the complete business development cycle from identification of ash source customer development commercial negotiation order closure lifting/logistics delivery payment realization.

Key Performance Indicators (KPIs)

- Fly Ash / Pond Ash volume sold/utilized/disposed
- Revenue generated
- Gross margin / contribution
- Number of current customers acquired
- Customer retention and repeat business
- Number and volume of active Thermal Power Plant sources
- Ash evacuation / lifting performance
- New markets and applications developed
- Customer database and pipeline development
- Collection / payment realization
- Logistics and landed-cost optimization

Preferred Candidate Background Candidates currently or previously working with Cement, RMC, Road Construction, Infrastructure, Building Materials or Thermal Power-related organizations, with hands-on experience in Fly Ash / Pond Ash business, will be preferred.

Candidates with a strong existing network of ash generators and bulk ash consumers will have a distinct advantage.

Locations

We are looking for candidates across:

- Mumbai
- Kolkata
- Delhi
- Jharkhand
- Bangalore
- Hyderabad
- Tamil Nadu
- Odisha
- Andhra Pradesh
- Telangana
- Rajasthan
- Gujarat
- Uttar Pradesh
- Madhya Pradesh
- Assam
- Bihar
- Punjab
- Chhattisgarh

Interested? If you have relevant experience and are willing to take up the challenge, share your resume with us.

Email: [email protected]

WhatsApp: 75501 12776

(No calls please)

📌 Head / Manager – Business Development & Sales – ASH (Ahmedabad)
🏢 Refex Industries
📍 Ahmedabad