Looking for a Growth Product Manager to drive customer acquisition, activation, engagement, retention, and revenue growth across our Mobile Banking and Internet Banking platforms. The role will own key growth metrics, identify customer and business opportunities, and deliver data-driven product initiatives that increase digital adoption and customer lifetime value. Working closely with Product, Design, Engineering, Analytics, Marketing, and Business teams, you will optimize customer journeys, improve conversion funnels, drive personalization, and accelerate cross-sell and upsell opportunities.
The product manager will define and execute experimentation strategies including A/B testing, behavioral analytics, customer segmentation, and lifecycle engagement programs.
Preferred candidate profile
5-10 years of experience in digital banking, fintech, e-commerce, or consumer technology products, with a robust track record of delivering measurable growth outcomes through product innovation and data-led decision making.
Key KPIs
- Monthly Active Users (MAU)
- Digital Login Frequency
- Customer Activation Rate
- Funnel Conversion Rates
- Product Per Customer
- Cross-sell / Upsell Conversion
- Digital NTB Acquisition
- Customer Retention & Engagement
- Revenue from Digital Channels