Company Description

- Advance develops, produces and distributes highly accurate laboratory instruments for fuel Analysis like Coal Testing Instruments , Sugar Testing Instruments , and process measuring systems. It is the world leader in the measurement of coal , density, concentration .

Sales &

- Business Development

- Achieve and exceed the assigned sales targets for the designated territory, industry or market segment.

- Identify, develop and convert new business opportunities through prospecting, customer referrals, networking, digital platforms, inbound leads and cold calling.

- Develop and execute territory-specific sales action plans to drive business growth.

- Conduct customer meetings, product presentations and commercial discussions to generate new business.

- Negotiate commercial terms and successfully close sales opportunities.

- Customer Relationship Management

- Build and maintain strong relationships with existing and prospective customers.

- Serve as the primary point of contact for customer queries, ensuring timely resolution by coordinating with internal stakeholders.

- Deliver a superior customer experience through regular engagement and proactive support.

- Follow up with customers to ensure timely collection of receivables and Earnest Money Deposits (EMDs), as applicable

Technical &

- Product Expertise

- Develop comprehensive technical knowledge of the assigned product portfolio and its applications.

- Provide technical guidance and product demonstrations to customers.

- Stay updated on industry developments, competitor offerings and market trends to effectively position ARICO

Pipeline &

- Opportunity Management

- Maintain an accurate and up-to-date opportunity pipeline in the CRM system/ Tracker sheet.

- Ensure a healthy pipeline with sufficient opportunities to achieve assigned sales targets.





- Prepare regular sales forecasts and monitor project progress through the sales cycle.

Marketing &

- Market Intelligence

- Support and participate in marketing initiatives such as seminars, webinars, conferences, exhibitions and customer engagement programs.

- Gather and communicate customer feedback, market intelligence, competitive insights and new business opportunities to relevant internal teams.

- Identify emerging market trends and recommend strategies to strengthen ARICO market presence.

- Reporting &
- Compliance

- Ensure timely and accurate updating of CRM records, customer interactions and sales activities.

- Submit periodic sales reports, forecasts and other business updates as required.

- Adhere to company policies, processes and quality standards while representing Advance Research .

Required Skills &

- Competencies:

- Excellent verbal and written communication skills.

- Robust interpersonal, presentation, negotiation and relationship management skills.

- Analytical thinking with strong problem-solving abilities.

- Effective planning, organizational and time management skills.

- Self-driven with the ability to work independently and take ownership.

- Customer-focused with a high level of professionalism and integrity.

- Proficiency in Microsoft Office applications and CRM tools.

- Willingness to travel across the assigned territory.

- Education &
- Experience:

- Bachelor's or Master's degree in Engineering, Science or a related discipline.

- 7–10 years of experience in scientific instrument sales, technical sales.

- Experience in analytical instrumentation or laboratory equipment sales will be an added advantage.

- Additional Information

- Innovation &

- Excellence: Work at the forefront of technology, innovation and technical excellence.

- Salary- 60k to 90 k

Pay: ₹50,000.00 - ₹90,000.00 per month

Work Location: In person

📌 Field Sales Manager - Analytical Instruments (Okhla Phase I)
🏢 Advance Research Instruments
📍 Okhla Phase I