Company Description

AMRIT GOLD DAIRY FARM is a premium dairy farm based in Sainikpuri, Siliguri, West Bengal, serving customers in and around Matigara and Sukna. We focus on providing high-quality, fresh dairy products produced from indigenous Indian cattle breeds such as Gir and Sahiwal.

Our focus is on quality, hygiene, freshness, customer trust, and building long-term relationships with health-conscious families.

Role Description

We are looking for a Field Marketing & Sales Specialist for an on-site, field-based role in Siliguri, Matigara and Sukna.

The primary responsibility will be to identify and approach premium, health-conscious households and individual customers who are willing to purchase high-quality milk at a premium price.

The role will involve

- Visiting selected residential and premium localities to identify potential customers.
- Approaching families and explaining the difference between regular dairy milk and our A2 milk sourced from Gir and Sahiwal cattle.
- Clearly communicating our focus on milk quality, hygiene, animal care, freshness, and overall product standards.
- Identifying customers who have genuine interest and the capacity to purchase premium milk regularly.
- Offering eligible prospective customers a short complimentary milk trial to allow them to experience the product before subscribing.
- Converting successful trials into regular daily or recurring customers.
- Building and maintaining robust relationships with customers.
- Maintaining daily records of leads,



trials, conversions, follow-ups, and sales.
- Providing regular feedback about customer preferences, market demand, and competitor activity.

The ideal candidate should be comfortable interacting personally with customers and should be able to communicate the value of a premium dairy product confidently and professionally.

Ideal Candidate

- Strong communication and interpersonal skills.

- Confident and presentable personality.
- Good convincing, sales, and lead-generation abilities.
- Comfortable with door-to-door and field-based customer interaction.
- Ability to identify and approach suitable premium customers rather than focusing only on high-volume leads.
- Good understanding of customer needs and the ability to explain product value clearly.
- Basic numerical, reporting, and record-keeping skills.
- Ability to work independently and manage daily field visits.
- Fluency in English and Hindi; knowledge of Bengali/Nepali will be an advantage.
- Local knowledge of Siliguri, Matigara and Sukna will be preferred.
- Prior experience in premium sales, FMCG, food, beverage, dairy, healthcare, or consumer products will be an advantage.
- Valid means of local transportation and willingness to travel within the assigned territory.

This role is particularly suitable for candidates who enjoy meeting people, building relationships, and selling through trust and product knowledge rather than simply taking orders.

📌 Field Sales Specialist (Siliguri)
🏢 AMRIT GOLD DAIRY FARM
📍 Siliguri