About the Role

We are looking for a results-driven Performance Marketing Manager to own our paid digital channels and lead generation across residential and/or commercial projects. You will plan, execute, and optimize campaigns that deliver quality leads at efficient cost per lead (CPL) and cost per site visit (CPSV), and ultimately drive bookings.

Key Responsibilities

Campaign Strategy & Execution

- Plan and manage paid campaigns across Google Ads (Search, Display, YouTube, Performance Max), Meta (Facebook/Instagram), LinkedIn, and real estate portals
- Build project-wise and phase-wise media plans aligned with launch, sustenance, and inventory-clearance goals
- Manage monthly budgets and allocate spend by channel, project, and geography

Landing Pages, CRO & Tracking

- Brief and A/B test landing pages, lead forms, and creatives to improve conversion rates
- Set up and maintain conversion tracking using GA4, Google Tag Manager, Meta Pixel/CAPI, and call tracking tools
- Ensure accurate attribution across online and offline touchpoints

Analytics & Reporting

- Track KPIs such as CPL, CPSV, CPB (cost per booking), ROAS, CTR, and lead quality score
- Build weekly and monthly dashboards (Looker Studio/Power BI) with actionable insights for leadership
- Conduct competitor and market benchmarking

Collaboration & Team Leadership

- Coordinate with creative, content, SEO, and CRM teams, and with external agencies
- Manage and mentor junior marketers and agency partners
- Partner with sales heads and project teams for launches and promotional events





Required Qualifications & Experience

- Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
- 5+ years in digital/performance marketing, with proven experience in real estate (developers, brokerages, or proptech)
- Track record of managing significant monthly ad budgets (₹[X] lakh+) with measurable ROI
- Hands-on expertise in Google Ads, Meta Ads Manager, and GA4
- Robust understanding of the real estate buyer journey and long sales cycles
- Experience with CRM and marketing automation tools (Salesforce, LeadSquared, Zoho, HubSpot, or similar)
- Analytical mindset with strong Excel/Google Sheets and data visualization skills

Preferred Skills

- Experience with real estate portals (99acres, MagicBricks, Housing.com) and channel partner lead flows
- Knowledge of WhatsApp marketing, chatbots, and IVR/tele-calling integration
- Familiarity with programmatic advertising and OTT/CTV
- Google Ads and Meta Blueprint certifications
- Exposure to SEO, email marketing, and content strategy

Key Competencies

- Data-driven decision making
- Budget ownership and cost discipline
- Strong communication and stakeholder management
- Ability to work under launch deadlines
- Creative problem-solving and a test-and-learn approach

Key Performance Indicators

- Cost per lead and cost per site visit against targets
- Lead-to-booking conversion ratio
- Marketing-attributed revenue and ROAS
- Budget utilization and forecasting accuracy

Pay: ₹30,000.00 - ₹90,000.00 per month

Benefits

- Paid sick time

Work Location: In person

📌 Digital/ Performance Marketing (Sakore)
🏢 Property Pilot Venture
📍 Sakore