Digital Marketing Executive

Company: JSR Technologies Pvt. Ltd.

Location: Chandigarh

Position: Digital Marketing Executive

Employment Type: Full-Time

About the Role

We are looking for a creative, performance-driven Digital Marketing Executive who can independently manage digital content creation, social media platforms, and PPC/paid advertising campaigns.

The ideal candidate should be equally comfortable with creating and editing photos/videos and managing Google & social media advertising campaigns with a solid focus on leads, conversions, and ROI.

Key Responsibilities: Content Creation & Editing

- Create engaging photos, graphics, reels, videos, and promotional content for digital platforms.
- Edit photos and videos for social media, advertisements, YouTube, Instagram, Facebook, and other platforms.
- Create creative content based on campaigns, products, services, and target audiences.
- Develop social media creatives, banners, thumbnails, reels, and short-form videos.
- Use tools such as Canva, Photoshop, Premiere Pro, CapCut, After Effects, or similar software.

Social Media Management
- Manage company social media accounts including Instagram, Facebook, LinkedIn, YouTube, and Google Business Profile.
- Plan and maintain a regular social media content calendar.
- Write captions, headlines, hashtags, and promotional copy.
- Schedule and publish posts, reels, videos, and other content.
- Monitor engagement, comments, messages, and audience interactions.
- Track social media performance and prepare basic reports.

PPC & Paid Advertising — Key Responsibility
- Plan, create, manage, optimize, and monitor PPC campaigns.
- Manage Google Ads,



including Search, Display, YouTube, Performance Max, and remarketing campaigns.
- Manage paid advertising campaigns on Meta Ads (Facebook & Instagram).
- Conduct keyword research and audience targeting.
- Create and test multiple ad copies, creatives, headlines, and landing-page strategies.
- Monitor CPC, CPM, CTR, CPL, CPA, conversions, and ROAS.
- Optimize campaigns based on performance and conversion data.
- Manage campaign budgets and ensure efficient utilization of advertising spend.
- Perform A/B testing of ads, audiences, creatives, and landing pages.
- Set up and monitor conversion tracking and campaign analytics.
- Identify opportunities to improve lead quality, conversion rates, and ROI.

Analytics & Reporting
- Monitor Google Analytics and advertising platform performance.
- Analyze campaign and social media data.
- Prepare weekly/monthly performance reports.
- Identify what is working and recommend improvements.
- Continuously optimize campaigns based on data rather than assumptions.

AI & Digital Tools
- Use ChatGPT and other AI tools for content ideas, ad copy, research, campaign planning, and productivity.
- Stay updated with the latest AI-powered marketing and content creation tools.
- Explore new digital marketing trends, platforms,



and advertising opportunities.

Required Skills

Must Have:

- Strong practical knowledge of Google Ads & Meta Ads
- Strong understanding of PPC campaign management
- Experience with lead-generation campaigns
- Strong photo and video editing skills
- Social media management experience
- Creative thinking and content development skills
- Understanding of digital marketing analytics and KPIs
- Ability to optimize campaigns based on performance data

Good to Have:

- SEO knowledge
- Google Analytics
- Google Tag Manager
- Landing page optimization
- YouTube marketing
- Email marketing
- Canva / Photoshop / Premiere Pro / CapCut
- AI tools such as ChatGPT

Ideal Candidate We are looking for someone who is:

Creative + Analytical + Performance Driven + Tech-Savvy + Result-Oriented The candidate should not only know how to make attractive content, but also understand how to turn that content into leads and business through paid advertising.

Performance Expectations The selected candidate will be expected to:

Create → Publish → Advertise → Analyze → Optimize → Generate Leads The ability to demonstrate previous PPC campaign results, lead-generation campaigns, advertising dashboards, or a portfolio of creative work will be an advantage.

Apply Now

Interested candidates can share their CV along with their portfolio/work samples and details of previous PPC campaigns handled.

Location: Chandigarh

Position: Digital Marketing Executive

Employment Type: Full-Time

Pay: ₹15,075.12 - ₹25,003.92 per month

Work Location: In person

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