Digital Marketing Executive

Company: JSR Technologies Pvt. Ltd.

Location: Chandigarh

Position: Digital Marketing Executive

Employment Type: Full-Time

Salary : 15,000 - 25,000

About the Role

We are looking for a creative, performance-driven Digital Marketing Executive who can independently manage digital content creation, social media platforms, and PPC/paid advertising campaigns .

The ideal candidate should be equally comfortable with creating and editing photos/videos and managing Google & social media advertising campaigns with a strong focus on leads, conversions, and ROI.

Key Responsibilities? Content Creation & Editing

- Create engaging photos, graphics, reels, videos, and promotional content for digital platforms.
- Edit photos and videos for social media, advertisements, YouTube, Instagram, Facebook, and other platforms.
- Create creative content based on campaigns, products, services, and target audiences.
- Develop social media creatives, banners, thumbnails, reels, and short-form videos.
- Use tools such as Canva, Photoshop, Premiere Pro, CapCut, After Effects , or similar software.

? Social Media Management
- Manage company social media accounts including Instagram, Facebook, LinkedIn, YouTube, and Google Business Profile .
- Plan and maintain a regular social media content calendar .
- Write captions, headlines, hashtags, and promotional copy.
- Schedule and publish posts, reels, videos, and other content.
- Monitor engagement, comments, messages, and audience interactions.
- Track social media performance and prepare basic reports.

? PPC & Paid Advertising — Key Responsibility
- Plan, create, manage, optimize,



and monitor PPC campaigns .
- Manage Google Ads , including Search, Display, YouTube, Performance Max, and remarketing campaigns.
- Manage paid advertising campaigns on Meta Ads (Facebook & Instagram) .
- Conduct keyword research and audience targeting.
- Create and test multiple ad copies, creatives, headlines, and landing-page strategies .
- Monitor CPC, CPM, CTR, CPL, CPA, conversions, and ROAS .
- Optimize campaigns based on performance and conversion data.
- Manage campaign budgets and ensure efficient utilization of advertising spend.
- Perform A/B testing of ads, audiences, creatives, and landing pages.
- Set up and monitor conversion tracking and campaign analytics.
- Identify opportunities to improve lead quality, conversion rates, and ROI .

? Analytics & Reporting
- Monitor Google Analytics and advertising platform performance.
- Analyze campaign and social media data.
- Prepare weekly/monthly performance reports.
- Identify what is working and recommend improvements.
- Continuously optimize campaigns based on data rather than assumptions.

? AI & Digital Tools
- Use ChatGPT and other AI tools for content ideas, ad copy, research, campaign planning, and productivity.
- Stay updated with the latest AI-powered marketing and content creation tools .




- Explore new digital marketing trends, platforms, and advertising opportunities.

Required Skills

Must Have:

- Strong practical knowledge of Google Ads & Meta Ads
- Strong understanding of PPC campaign management
- Experience with lead-generation campaigns
- Strong photo and video editing skills
- Social media management experience
- Creative thinking and content development skills
- Understanding of digital marketing analytics and KPIs
- Ability to optimize campaigns based on performance data

Positive to Have:

- SEO knowledge
- Google Analytics
- Google Tag Manager
- Landing page optimization
- YouTube marketing
- Email marketing
- Canva / Photoshop / Premiere Pro / CapCut
- AI tools such as ChatGPT

Ideal Candidate We are looking for someone who is:

Creative + Analytical + Performance Driven + Tech-Savvy + Result-Oriented The candidate should not only know how to make attractive content , but also understand how to turn that content into leads and business through paid advertising.

Performance Expectations The selected candidate will be expected to:

Create → Publish → Advertise → Analyze → Optimize → Generate Leads The ability to demonstrate previous PPC campaign results, lead-generation campaigns, advertising dashboards, or a portfolio of creative work will be an advantage.

Apply Now

Interested candidates can share their CV along with their portfolio/work samples and details of previous PPC campaigns handled .

Location: Chandigarh

Position: Digital Marketing Executive

- Employment Type: Full-Time

📌 Digital Marketing Specialist (Chandigarh)
🏢 Varun Gupta AI Consultant
📍 Chandigarh