About the Role

We are looking for a Digital Marketing Specialist who can independently manage and grow the online presence.

The primary objective is qualified lead generation, supported by SEO, GEO, social media, paid advertising, content and online presence management.

Key Responsibilities

SEO & GEO

- Execute on-page, technical and off-page SEO
- Keyword research, competitor analysis and content optimization
- Improve visibility on Google Search and AI search platforms (GEO)
- Manage backlinks, citations, schema and internal linking
- Monitor rankings, organic traffic and search performance

Social Media & Online Presence

- Manage Facebook, Instagram, LinkedIn, X, YouTube and other relevant platforms
- Manage both LinkedIn personal profiles and company pages
- Plan and execute content calendars focused on visibility and lead generation
- Create and maintain business profiles across relevant online directories and industry platforms
- Manage Google Business Profile and local SEO activities

Paid Marketing

- Plan, launch and optimize Google Ads and Meta Ads
- Keyword, audience, budget and campaign optimization
- Monitor CPC, CTR, CPL, conversion rate and ROI
- Identify and fix campaign and conversion-tracking issues

Content & Lead Generation

- Develop content strategies based on business goals and target audiences
- Coordinate/create blogs, social posts, short-form content and promotional content
- Identify recent channels and opportunities for generating qualified leads
- Optimize websites and landing pages for conversions

Analytics & Reporting

- Work with Google Analytics 4,



Google Search Console and Google Tag Manager
- Track traffic, rankings, leads and campaign performance
- Prepare clear weekly/monthly performance reports with actionable insights

Requirements

- 2+ years of hands-on digital marketing experience
- Strong practical knowledge of SEO, Google Ads, Meta Ads and social media marketing
- Understanding of GEO / AI search optimization
- Experience with Google Analytics, Search Console and Google Tag Manager
- Knowledge of Google Business Profile and local SEO
- Good understanding of content marketing and lead generation
- Ability to independently research, execute, analyze and optimize campaigns
- Strong written communication and analytical skills

Good to Have

- Experience managing marketing for multiple businesses/clients
- Knowledge of LinkedIn B2B marketing and outreach
- Experience with marketing automation and AI tools
- Basic understanding of HTML, website structure and conversion optimization

What We Expect This is an execution-focused role. We are looking for someone who understands why a marketing activity is being performed, can execute it independently, measure the result, and improve it.

The goal is not simply followers, impressions or posts — the goal is measurable online growth and qualified leads.

Pay: ₹10,000.00 - ₹20,000.00 per month

Benefits

- Flexible schedule
- Work from home

Experience:
- Digital marketing: 2 years (Required)

License/Certification:
- Digital Marketing Certification (Preferred)

Work Location: Hybrid remote in Kolkata, West Bengal

📌 Digital Marketing Specialist (Kolkata)
🏢 CODE WITH AGNI
📍 Kolkata