Digital Marketing Manager

Location: Andheri West, Mumbai

Experience: 4+ Years

Employment Type: Full-Time

Department: Marketing

About the Role

We are looking for a Digital Marketing Manager to lead digital marketing across performance marketing, social media, CRM and digital communication channels. The role requires a strong combination of strategy, execution, team coordination, lead generation and data-driven decision-making.

Key Responsibilities

Digital & Performance Marketing

● Plan, execute and optimise campaigns across Google Ads, Meta Ads and other relevant platforms.

● Own digital lead-generation activities and work towards Lead, MQL and SQL targets.

● Monitor campaign budgets, audiences, creatives and performance.

● Analyse CPL, CPA, CTR, CPC, conversions and lead quality.

● Continuously identify opportunities to improve lead quality and campaign efficiency.

Lead & Funnel Management

● Work closely with the Sales/CRM team to align Lead → MQL → SQL movement.

● Monitor funnel performance and identify gaps in lead qualification and conversion.

● Use campaign and CRM data to improve targeting, audience quality and lead generation.

● Support achievement of overall monthly and quarterly lead, MQL and SQL targets.

Social Media & Content

● Oversee social media strategy across Instagram, Facebook and LinkedIn.

● Plan content calendars and coordinate with creative/content teams.

● Track engagement, reach and content performance.

Email & WhatsApp Marketing

● Plan and manage email and WhatsApp campaigns.

● Develop audience segments and communication journeys.





● Monitor performance and optimise campaigns based on insights.

Reporting & Analytics

● Develop weekly and monthly marketing reports and dashboards.

● Analyse campaign, lead, MQL, SQL and sales data.

● Present key insights, trends and areas for improvement to management.

Team & Stakeholder Management

● Coordinate with Sales, Creative, Content, CRM and external agencies/vendors.

● Guide team members on campaign execution and optimisation.

● Manage timelines, priorities and marketing deliverables.

Skills & Qualifications

● Graduate in Marketing, Digital Marketing, BBA/MBA or related field.

● Digital Marketing certification/course from a recognised institute preferred.

● 4+ years of experience in Digital Marketing / Performance Marketing.

● Prior experience in Education / EdTech is preferred.

● Strong hands-on knowledge of Google Ads and Meta Ads.

● Strong understanding of lead generation, MQL/SQL funnel and campaign optimisation.

● Positive knowledge of Advanced Excel, reporting and data analysis.

● Strong communication, project management and stakeholder management skills.

Good to Have

● Experience with GA4, Google Tag Manager and Looker Studio.

● Experience with CRM and marketing automation platforms.

● Basic understanding of SEO and organic marketing.

Ideal Candidate: A strategic and hands-on digital marketer who can drive lead generation,

improve MQL/SQL quality, manage campaigns and use data to support business growth.

Pay: ₹12,000.00 - ₹45,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (Andheri West)
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📍 Andheri West