Position: Digital Marketing Manager

Company: Dr. Paul’s Advanced Hair & Skin Solutions (www.drpaulsonline.com)

Location: Kolkata

Experience: 4–8 Years

Employment Type: Full-Time

Department: Digital Marketing

Reporting To: Management

About the Role:

Dr. Paul’s Advanced Hair & Skin Solutions is looking for an experienced Sr. Digital Marketing Manager to lead performance marketing and digital customer acquisition initiatives.

The ideal candidate will have robust hands-on experience in Meta Ads, Google Ads, lead-generation campaigns, conversion funnels, WhatsApp automation, CRM, retargeting and digital analytics, with a clear focus on generating *qualified leads, appointments, consultations and business revenue.

Key Responsibilities

- Plan, execute and optimize digital marketing campaigns across Meta, Instagram and Google Ads.
- Manage paid media campaigns for lead generation, patient acquisition and business growth.
- Develop and optimize TOFU, MOFU and BOFU conversion funnels.
- Create and optimize landing pages, lead forms, assessment/quiz funnels and CTAs.
- Develop WhatsApp automation and lead-nurturing journeys for qualification and appointment conversion.
- Manage retargeting campaigns for website visitors, social media users, unconverted leads and existing databases.
- Work closely with the content/creative team to develop high-performing static, video, Reel, testimonial and carousel creatives.
- Track and optimize the complete customer journey from Ad → Lead → Qualified Lead → Appointment → Consultation → Treatment Conversion.
- Monitor and improve key performance metrics including CPL, qualified lead rate, appointment rate, CAC/CPA, conversion rate and ROAS.
- Manage and optimize campaigns across multiple clinic locations using appropriate geo-targeting and budget allocation.
- Implement and monitor tracking through Meta Pixel, GA4, Google Tag Manager, UTM and conversion tracking.




- Work with CRM and technology teams to improve lead routing, attribution and automation.
- Analyze campaign performance and provide regular reports with actionable recommendations.
- Stay updated on digital advertising trends, platform changes and healthcare advertising guidelines.

Required Skills

- 4–7 years of hands-on experience in Digital Marketing / Performance Marketing.
- Strong experience in Meta Ads Manager and Google Ads.
- Good understanding of lead-generation and conversion funnels.
- Experience with WhatsApp Business API / automation platforms such as WATI, Interakt, Gallabox or similar.
- Knowledge of CRM, marketing automation and lead management systems.
- Working knowledge of GA4, Google Tag Manager, Meta Pixel and UTM tracking.
- Strong analytical and data-driven approach.
- Experience with retargeting, audience segmentation and campaign optimization.
- Ability to manage marketing budgets and optimize campaigns based on business outcomes.
- Strong communication, coordination and problem-solving skills.

Preferred Experience

Candidates with experience in Healthcare, Hair Transplant, Dermatology, Aesthetics, Dental, IVF, Wellness, D2C Healthcare or other high-intent service businesses will be preferred.

What We Are Looking For?

We are looking for a performance-focused digital marketer, not just a social media manager. The candidate should be comfortable taking ownership of the complete digital acquisition funnel and measuring success beyond impressions, clicks and leads.

Key focus:

Qualified Leads → Appointments → Consultations → Treatment Conversions → Revenue

Why Join Us?

- Opportunity to work with a growing doctor-led healthcare brand.
- Exposure to multi-location digital marketing.
- Opportunity to build and optimize performance-driven acquisition funnels.
- Work across paid media, automation, CRM, analytics and growth marketing.

Apply Now:Interested candidates can share their updated CV at: [email protected]

Pay: ₹50,000.00 - ₹80,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (Dum Dum)
🏢 Dr.Paul's Multispeciality Clinic Priviate
📍 Dum Dum