Role & responsibilities

We are looking for a Digital Marketing Executive who can manage and execute digital marketing activities for our company and clients.

The ideal candidate should have hands-on experience in social media, content marketing, LinkedIn marketing, lead generation, SEO and digital campaigns, with a strong interest in video and content-led marketing.

Preferred candidate profile

Social Media Marketing

- Manage company and client social media pages across LinkedIn, Instagram, YouTube and Facebook.
- Develop and execute monthly social media calendars.
- Publish posts, reels, shorts, carousels and other content formats.
- Monitor engagement, reach, followers and other performance metrics.
- Identify relevant trends and content opportunities.

LinkedIn & B2B Marketing

- Manage LinkedIn marketing activities for B2B clients.
- Research target companies, industries and decision-makers.
- Support lead-generation campaigns.
- Create and manage executive/CXO personal-branding content.
- Track engagement and generate qualified marketing leads.

Digital Campaigns

- Support execution of campaigns on Meta, LinkedIn and Google.
- Coordinate with designers, video editors and external agencies where required.
- Monitor campaign performance and prepare basic reports.
- Assist with optimisation of campaigns based on performance.

SEO & Website





- Conduct basic keyword research and competitor analysis.
- Support on-page SEO and website content updates.
- Create blogs, landing-page content and other SEO-driven content.
- Track website traffic and lead-generation performance.

Analytics & Reporting

- Prepare weekly/monthly digital marketing reports.

- Track

- Reach

- Engagement

- Followers

- Website traffic

- Leads

- Conversion

- Campaign performance
- Provide insights and recommendations based on data.

Desired Skills

- Good understanding of digital marketing fundamentals.
- Hands-on experience with social media platforms.
- Good knowledge of LinkedIn marketing and B2B marketing.
- Basic understanding of SEO and Google Analytics.
- Knowledge of Meta Ads / LinkedIn Ads / Google Ads is an advantage.
- Valuable content-writing and communication skills.
- Ability to use or work with tools such as Canva, ChatGPT/GenAI and social media scheduling platforms.
- Understanding of video content and short-form content is preferred.
- Ability to manage multiple client assignments and deadlines.

Key Performance Indicators (KPIs)

- Monthly content execution
- Social media engagement and growth
- Qualified leads generated
- LinkedIn growth and engagement
- Website traffic and inbound enquiries
- Campaign ROI
- Content turnaround time
- Client satisfaction

📌 Digital Marketing Manager (Bengaluru)
🏢 Einfolingua
📍 Bengaluru