Key Responsibilities

- Plan and execute digital marketing campaigns across platforms such as Google Ads, Facebook, Instagram, and YouTube
- Manage and optimize social media presence, including content planning, posting, and engagement
- Generate qualified leads for courses and ensure effective lead nurturing strategies
- Monitor and analyze campaign performance using tools like Google Analytics and Meta Insights
- Handle SEO/SEM strategies to improve website ranking and visibility
- Coordinate with the design and content team to create engaging creatives, reels, and promotional materials
- Manage website updates, landing pages, and lead capture funnels
- Track ROI and prepare weekly/monthly performance reports
- Stay updated with the latest digital marketing trends and competitor activities

Requirements

- Bachelor’s degree in Marketing, Business, or related field




- 2–5 years of experience in digital marketing (education/academy experience preferred)
- Strong knowledge of paid ads (Google & Meta Ads) and lead generation strategies
- Familiarity with SEO, email marketing, and CRM tools
- Excellent communication and analytical skills

Preferred Skills

- Experience in handling local marketing campaigns
- Ability to shoot/edit basic video content (Reels/Shorts)
- Knowledge of tools like Canva, Photoshop, or video editing apps

Salary: based on experience on interview time Employment Type: Full time

Job Type: Permanent

Pay: ₹10,000.00 - ₹25,000.00 per month

Benefits

- Flexible schedule
- Paid sick time

Work Location: In person

📌 Digital Marketing Manager (Bhubaneswar)
🏢 Lakme Academy Patia Bhubaneswar
📍 Bhubaneswar