- Develop and implement the hospital’s overall digital marketing strategy and annual marketing plan.

- Manage and grow the hospital’s presence across Instagram, Facebook, YouTube, Google, LinkedIn, and other relevant platforms.

- Plan and manage Google Ads, Meta Ads, YouTube Ads, and other paid campaigns.

- Develop strategies for patient lead generation, enquiry conversion, appointment bookings, and hospital services promotion.

- Monitor and improve SEO, website traffic, Google Business Profile, and online visibility.

- Lead the content team for reels, videos, posts, blogs, creatives, doctor profiles, health awareness content, and campaigns.

- Coordinate with doctors and clinical departments to create accurate and patient-friendly healthcare content.

- Develop campaigns for OPD, IPD, specialties, health packages, preventive healthcare, camps, and hospital events.

- Monitor digital leads and coordinate with the front desk/call centre/marketing team for effective follow-up and conversion.

- Analyse campaign performance using Google Analytics, Search Console, Meta Business Suite, and other analytics tools.

- Prepare weekly and monthly reports covering leads, reach, engagement, website traffic, campaign performance, cost per lead, and conversions.

- Manage the digital marketing budget and ensure effective utilisation of advertising expenditure.





- Conduct competitor and market analysis to identify digital growth opportunities.

- Maintain consistency in hospital branding, communication, and digital identity.

- Manage online reputation and coordinate responses to patient reviews and feedback.

- Lead, mentor, and monitor the performance of the digital marketing, content, graphic design, video, and social media team.

- Stay updated with current digital marketing trends, AI tools, social media algorithms, and healthcare marketing practices.

- Ensure all digital communication follows hospital policies and applicable healthcare advertising and privacy requirements.

Key Performance Indicators (KPIs)

- Digital patient leads generated

- Appointment enquiries and conversions

- Cost per lead (CPL)

- Website traffic and organic growth

- Social media reach and engagement

- Google Business Profile performance

- SEO ranking and keyword growth

- Campaign ROI/ROAS

- Video and content performance

- Lead-to-appointment conversion rate

- Online brand visibility and reputation

- Team productivity and campaign delivery

10+ years of relevant digital marketing experience, preferably with healthcare/hospital experience.

Pay: ₹75,000.00 - ₹150,000.00 per month

Benefits

- Adaptable schedule

Work Location: In person

📌 Digital Marketing Head (Tilak Nagar)
🏢 Aastha Hospital
📍 Tilak Nagar