We are looking for a Digital Marketing Executive with hands-on experience in campaign management, social media, email and WhatsApp marketing. The candidate should be comfortable with Advanced Excel, reporting and data analysis.
Key Responsibilities
Campaign Management
● Execute and monitor Google Ads and Meta Ads campaigns.
● Optimise campaigns based on performance and budget.
● Track key metrics such as CPL, CTR, CPC, conversions and lead quality.
● Coordinate with the creative team for campaign requirements.
Social Media
● Manage day-to-day activities across Instagram, Facebook and LinkedIn.
● Coordinate content calendars and publishing.
● Monitor engagement and content performance.
Email & WhatsApp Marketing
● Execute email and WhatsApp campaigns.
● Manage audience lists and segmentation.
● Track campaign engagement and conversions.
Reporting & Data Analysis
● Prepare weekly and monthly marketing reports.
● Maintain campaigns and lead trackers.
● Analyse data to identify trends and areas for improvement.
● Create Excel dashboards and reports.
Skills & Qualifications
● Graduate in Marketing, Digital Marketing, BBA/MBA or related field.
● Digital Marketing certification/course from a recognised institute preferred.
● 2 years of relevant experience in Digital Marketing / Performance Marketing.
● Prior experience in Education / EdTech is preferred.