Digital Marketing Executive / Manager

Company: Northstone Group (NSG)

Location: Bengaluru, Karnataka

Industry: Real Estate | Property Advisory | Development & Marketing

Employment Type: Full-Time

About Northstone Group

Northstone Group (NSG) is a real-estate development, advisory and marketing company focused on residential properties, villas, apartments, plots and land opportunities across South India. We work with developers, channel partners and property buyers to create strong real-estate opportunities through technology, marketing and customer-focused solutions.

Job Summary

We are looking for a creative and performance-driven Digital Marketing professional to manage NSG's digital presence and generate qualified real-estate leads through online marketing channels.

The candidate will be responsible for planning and executing digital campaigns, managing social media, creating marketing content, running paid advertisements and analysing campaign performance to improve lead generation and brand visibility.

Key Responsibilities

- Develop and execute digital marketing strategies for NSG and its real-estate projects.
- Plan and manage Meta Ads, Google Ads and other digital advertising campaigns.
- Generate qualified leads for apartments, villas, plots and other real-estate projects.
- Manage and grow NSG's social media presence across Instagram, Facebook, LinkedIn and YouTube.
- Create and coordinate Reels, videos, posters, carousels, property creatives and promotional content.
- Prepare monthly social media and content calendars.
- Monitor campaign performance, including leads, CPL, CTR, reach, engagement and conversions.
- Conduct A/B testing of creatives, audiences, ad copies and landing pages.
- Manage website content, landing pages, forms and basic SEO activities.
- Work with the sales team to understand lead quality and improve marketing campaigns.
- Maintain and analyse lead-generation data and campaign reports.
- Research competitors, market trends, property audiences and new digital marketing opportunities.
- Coordinate with graphic designers,



video editors, content creators and external agencies when required.
- Implement retargeting campaigns to reconnect with potential buyers.
- Track website traffic and user behaviour using tools such as Google Analytics and Meta Pixel.
- Maintain consistent NSG branding across all digital platforms.
- Stay updated with changes in Meta, Google and other digital advertising platforms.

Required Skills
- Strong understanding of Digital Marketing and Social Media Marketing.
- Practical knowledge of Meta Ads Manager.
- Basic to intermediate knowledge of Google Ads.
- Understanding of lead-generation and conversion campaigns.
- Knowledge of SEO, Google Analytics and Meta Pixel.
- Good content-writing and copywriting skills.
- Understanding of social media algorithms and audience targeting.
- Ability to analyse campaign data and prepare performance reports.
- Good communication and coordination skills.
- Knowledge of Canva, Adobe tools or other creative platforms is an advantage.
- Real-estate marketing experience will be an added advantage.

Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, Communications or a related field.
- 1–3 years of experience in digital marketing, preferably in real estate, property, BFSI, automotive or other lead-generation industries.
- Freshers with strong practical knowledge and relevant certifications may also be considered.

Key Performance Areas
- Qualified lead generation
- Cost per lead (CPL)
- Lead-to-site-visit conversion
- Website traffic
- Social media growth
- Engagement and reach
- Campaign ROI
- Ad performance
- Brand visibility
- Lead quality

What We Offer
- Opportunity to work in the real-estate and property marketing industry.
- Hands-on experience with performance marketing and lead generation.
- Prospect to work across multiple real-estate projects and campaigns.
- Creative and growth-oriented work environment.
- Performance-based growth opportunities.

Interested Pay: ₹23,000.00 - ₹30,000.00 per month

Benefits

- Internet reimbursement
- Leave encashment
- Paid time off

Work Location: In person

📌 Digital Marketing Associate (Bengaluru)
🏢 Northstone Group
📍 Bengaluru