Digital Marketing & Social Media Executive

Location: Kochi

Employment Type: Full-Time

Experience: 1–3 Years

About the Role

We are looking for a Digital Marketing & Social Media Executive who can take ownership of our company's online presence, digital marketing activities, social media platforms, and most importantly, generate a strong and consistent flow of qualified leads.

The ideal candidate should be creative, proactive, digitally savvy, and highly focused on measurable results. You will be responsible for identifying where our potential customers and candidates are searching, building our presence across those platforms, creating engaging content, running campaigns, and converting online traffic and inquiries into genuine leads.

Key ResponsibilitiesDigital Marketing & Lead Generation

- Develop and execute digital marketing strategies to generate maximum relevant and qualified leads.
- Identify the websites, platforms, directories, communities, job portals, social networks, and other online channels where our target audience is active.
- Create and manage lead-generation campaigns across relevant digital platforms.
- Monitor campaign performance, lead quality, conversion rates, and cost per lead.
- Continuously test and improve campaigns, content, targeting, and marketing strategies.
- Research competitors and identify new opportunities for reaching potential customers.
- Develop strategies to increase website traffic, inquiries, engagement, and conversions.
- Track and report marketing performance using relevant analytics and reporting tools.
- Work closely with the sales and management teams to ensure generated leads are properly followed up.

Social Media Management Take complete responsibility for maintaining and growing the company's social media presence across relevant platforms, including:
- LinkedIn
- Indeed
- Facebook
- Instagram
- TikTok
- Google
- Company website and relevant industry websites
- Business directories and online listings
- Job portals and recruitment platforms
- Other relevant social, professional, community, and industry platforms

Responsibilities include:
- Create and publish regular posts, videos, graphics, announcements, and promotional content.
- Develop platform-specific content rather than simply reposting the same material everywhere.
- Maintain and regularly update company profiles and business listings.
- Respond to comments, messages, inquiries, and relevant engagement.
- Monitor social media trends, hashtags, keywords, and industry discussions.
- Identify new platforms and online communities that could generate business opportunities.
- Build and maintain an active and qualified online brand presence.
- Monitor online reviews,



mentions, and customer interactions.
- Develop campaigns to increase followers, engagement, inquiries, and leads.

Content & Campaign Management
- Create engaging content for social media, websites, advertisements, email campaigns, and other digital channels.
- Develop content calendars and maintain consistent publishing schedules.
- Coordinate with designers, developers, management, and other team members when specialized content is required.
- Write compelling captions, advertisements, headlines, and calls-to-action.
- Assist in creating promotional videos, reels, short-form content, and other marketing materials.
- Research current trends and develop content around relevant topics.
- Ensure all digital content represents the company professionally.

Online Presence & Platform Management The candidate will be expected to continuously identify where demand exists online and ensure the company has an appropriate presence there.

This may include

- Social media platforms
- Search engines
- Job portals
- Business directories
- Industry-specific websites
- Professional networking platforms
- Online communities
- Classified websites
- Review platforms
- Local and international directories
- Relevant forums and discussion platforms
- Other websites and digital channels relevant to our target market

The expectation is not simply to maintain existing accounts, but to actively discover new channels that can generate visibility, inquiries, and business leads. Analytics & Performance

- Monitor website and social media analytics.
- Track impressions, reach, engagement, clicks, inquiries, leads, conversions, and campaign costs.
- Prepare regular marketing performance reports.
- Identify which channels and campaigns are producing meaningful results.
- Make data-driven recommendations for improving marketing performance.
- Maintain accurate records of leads generated through different channels.

Requirements
- Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related field OR relevant professional work experience.
- 1–3 years of experience in digital marketing, social media management, lead generation, or a related field.
- Strong understanding of social media platforms and digital marketing practices.




- Practical experience managing multiple social media accounts.
- Experience with lead-generation campaigns is highly desirable.
- Strong written and verbal communication skills.
- Good understanding of online advertising and audience targeting.
- Ability to create engaging marketing content.
- Basic understanding of SEO, SEM, Google Analytics, and digital advertising is an advantage.
- Familiarity with social media scheduling, analytics, and marketing tools.
- Ability to independently research new marketing channels and opportunities.

The Right Candidate We are looking for someone who is results-oriented rather than simply activity-oriented.

The successful candidate should be someone who:

- Actively looks for opportunities to generate leads.
- Understands that social media is a business-development tool, not just a place to post content.
- Is comfortable managing multiple platforms simultaneously.
- Keeps up with changing social media and digital marketing trends.
- Is creative and willing to experiment with new ideas.
- Can identify where our target audience is spending time online.
- Takes ownership of the company's digital presence.
- Can work independently and meet marketing targets and deadlines.
- Uses data and results to improve marketing strategies.
- Is proactive in finding new websites, platforms, communities, and opportunities for generating business.

Key Performance Areas The role will be measured by meaningful outcomes such as:
- Qualified leads generated
- Lead conversion opportunities
- Website traffic and inquiries
- Social media reach and engagement
- Campaign performance
- Growth of the company's online presence
- Quality and consistency of content
- Number of relevant platforms/channels developed
- Cost-effectiveness of marketing campaigns
- Overall contribution to business development

Why Join Us? This is an opportunity for a digital marketer who wants to have real ownership of a company's online growth. You will have the opportunity to experiment with different platforms, develop campaigns, build audiences, discover new lead sources, and directly contribute to business development.

If you are passionate about digital marketing, social media, content, and—most importantly—generating real business results, we would like to hear from you.

To Apply:

Please send your resume to Phasortechnologiesindia@gmailcom with the subject line “Application – Digital Marketing & Social Media Executive.”

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits

- Commuter assistance
- Flexible schedule
- Life insurance
- Paid sick time
- Paid time off
- Provident Fund
- Work from home

Work Location: In person

📌 Digital Marketing and social media executive (Kochi)
🏢 Phasor Technologies
📍 Kochi